Description: Bounce rate is a metric that measures the percentage of visitors who land on a webpage and leave without interacting further. It indicates how effectively a webpage engages its visitors and is commonly used to assess the quality and relevance of content on websites, blogs, landing pages, and e-commerce sites.
Bounce rate is calculated by dividing the number of single-page visits (where the user leaves without clicking to other pages) by the total number of entries on that page. For example, if a web page has 1,000 visits and 400 of those are bounces, the bounce rate would be 40%. High bounce rates can signal issues with the content, user experience, or targeting, while lower bounce rates suggest visitors are more engaged and interested in exploring further.
Example: An e-commerce site’s product page might have a high bounce rate if visitors arrive, find the information unclear, or don’t see appealing options to explore further. In contrast, a well-designed landing page with engaging content and clear CTAs might have a low bounce rate, as visitors are more likely to continue exploring or complete a purchase.
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