Drip Campaign

Definition: A drip campaign is a series of automated, scheduled emails sent to contacts over time or triggered by specific user behaviors, with the goal of nurturing leads, engaging customers, or guiding them toward a desired action. Each email in the sequence is designed to deliver relevant content, such as product information, special offers, or educational resources, to keep the audience engaged and move them further down the sales funnel.

Drip campaigns are essential for building long-term relationships with prospects and customers by delivering timely, targeted messages that maintain interest and encourage further interaction. Example: A software company might create a drip campaign for new trial users, sending an initial welcome email, followed by tutorials on using key features, case studies, and, finally, a discount offer to upgrade to a paid plan.