Automatically sending emails based on triggers, timing, or subscriber behavior.
A method of slowly increasing your email sending volume so your domain builds trust and earns strong inbox placement.
Email cadence is the planned timing and rhythm of messages sent to a specific audience.
Email deliverability is the ability of emails to successfully reach subscribers’ inboxes.
A recurring email that compiles multiple updates, resources, or stories into one organized subscriber message.
Email frequency is how often subscribers receive messages from a sender over a defined period.
Maintaining a clean subscriber list to improve deliverability, engagement, and campaign performance.
Email rendering is how an email’s design and content appear across inboxes, devices, screen sizes, and email applications.
An email template is a pre-built structure used to create marketing emails quickly and consistently. It includes placeholders for content like text and images, making it easy to update messaging while keeping the design uniform and aligned with brand standards.
Email threading groups related messages into one inbox conversation, affecting how subscribers see and interact with campaign follow-ups.
A technique that spreads out email sends over time to avoid spam filters and protect sender reputation.
An embedded form lets users enter details like their name or email directly within an email or webpage, streamlining the sign-up or feedback process.
Engagement metrics like open rate, click-through rate, and conversions reveal how well your email campaigns perform.
Engagement rate measures how interested your audience is in your emails based on actions like opens and clicks. A high engagement rate signals strong content performance and audience connection.
Assigning numerical values to subscriber actions to measure interest and engagement.
An Email Service Provider (ESP) is a tool businesses use to send and manage bulk marketing emails. It helps with creating campaigns, tracking results, and making sure emails reach the right people.
An email automatically sent in response to a user’s specific action or event.
An evergreen campaign delivers a continuously relevant message without relying on a fixed seasonal or launch period.
Exit rate shows how often visitors leave a website from a particular page.
An exit survey collects feedback from visitors as they leave to reveal barriers, unmet needs, and improvement opportunities.
An exit-intent popup shows up when a user is about to leave a website. It’s a last-minute way to grab their attention before they go.
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