Exit-Intent Popup

Definition: An Exit-Intent Popup is a type of popup that appears when a user’s behavior suggests they are about to leave a website. Using cursor tracking or other indicators, exit-intent technology detects when a user is moving their mouse towards the top of the screen or showing signs of leaving. This popup is designed to capture the visitor’s attention at the last moment, encouraging them to stay or take a specific action, such as subscribing to a newsletter, downloading a resource, or claiming a discount.

The primary goal of an exit-intent popup is to reduce bounce rates and capture leads by offering users an enticing reason to stay or return later. It provides businesses with one final opportunity to engage with visitors who might otherwise leave without interacting.

Example: An e-commerce site might use an exit-intent popup to offer a 10% discount if the visitor is about to leave without completing a purchase. The popup could include a clear message, like “Wait! Here’s 10% Off Your Order!” along with a CTA button to encourage the visitor to finalize their transaction.