Image alt text provides a written description of visuals in your emails, helping users with screen readers and ensuring your message comes through even when images don’t load. Think of it as a guide that explains what an image shows when it can’t be seen.
In email marketing, an impression refers to how many times an email or popup is viewed. It tracks visibility not engagement and helps marketers understand how many users have seen their content.
An inactive subscriber refers to a contact who has stopped engaging with email communications over time.
Inbound marketing is a strategy centered around drawing in customers with useful content like blogs, videos, and emails. By meeting users where they are, it nurtures leads through value-driven engagement rather than outbound pressure.
Inbox placement determines if your email reaches the primary inbox or is filtered into spam or promotions. Good placement boosts open rates and campaign success, while poor placement reduces visibility and engagement.
Inbox Priming is an email marketing strategy designed to train ESPs like Gmail, Outlook, and Yahoo to prioritize a sender's messages as high-value content.
An Inbox Service Provider (ISP) serves as the platform that recipients use to manage their email communication, allowing them to send and receive messages.
An incentive is a reward offered to encourage specific actions in email marketing, such as signing up or making a purchase. Think of it as a value-packed nudge that boosts engagement and conversions.
Integration in email marketing means syncing your email platform with tools like CRMs or e-commerce software to automate tasks, personalize messages, and make your campaigns more effective and data-driven.
An intent-based popup is triggered by real-time user behavior, allowing messages to appear at moments when visitors are most likely to engage.
Interactive emails feature elements such as sliders, polls, and embedded forms that let recipients engage directly within the message. This hands-on experience helps brands stand out and drives higher user interaction.
IP warming helps establish trust with email providers by slowly ramping up the volume of emails sent from a new IP. This essential process prevents deliverability issues and boosts sender credibility over time.
Start creating popups and forms that boost conversions and grow your business.
Get Started with PoptinNo credit card required