Intent-Based Popup

Definition: An intent-based popup is a popup that appears based on user behavior or engagement signals rather than showing immediately on page load. These signals can include scrolling depth, time spent on a page, exit intent, or interaction with specific elements. By responding to real-time behavior, intent-based popups aim to deliver messages at moments when users are more likely to take action.

Analogy: An intent-based popup works like a helpful store assistant who approaches you only after noticing you’re browsing carefully or about to leave, offering help at just the right moment instead of interrupting you as soon as you walk in.

Examples

• A discount popup appears when a visitor moves their cursor toward the browser’s close button.
  
• A signup offer shows after a user scrolls 70% of a blog post.
  
• A demo reminder appears when a visitor spends several minutes on a pricing page.