Outbound Marketing

Description: Outbound Marketing is a traditional method where a company initiates the conversation and pushes its message out to a potential audience. Unlike inbound marketing (where customers come to you), outbound involves tactics like cold emailing, display ads, and cold calling. It is often considered more intrusive but delivers faster feedback on messaging. 

Example: A sales team creates a list of 500 potential eCommerce directors. They use an email outreach tool to send a “Cold Email” sequence introducing their agency’s services. This is an outbound motion because the eCommerce directors did not request the information; the agency pushed the message to them to generate leads.