Preheader Text

Definition: Preheader Text is the short snippet of text that appears next to or below the subject line in an email preview. It gives additional context about the email content before the recipient opens it. Often pulled from the first lines of the email by default, preheader text can be customized to reinforce the subject line, tease the content, or prompt action.

Optimizing preheader text can increase open rates by enticing recipients and clarifying what the email offers. It works best when it’s clear, concise, and complements the subject line rather than repeating it.

Example: Subject Line: “Your summer deal awaits ”

Preheader Text: “Get 30% off everything this weekend, no code needed!”

This combo boosts curiosity and gives recipients a reason to open the email.