If you’re a marketer, sales rep, or business owner trying to generate more leads via social selling, then you’re at the right place.
The most important thing to know about social selling is that it’s crucial to choose the right social platforms. Consider this: more than 80% of B2B leads generated through social media come from LinkedIn.
Bearing this in mind, you’ll probably want to stick with LinkedIn, instead of trying to juggle posting and prospecting across all the social media channels out there. As this network is a B2B medium where businesses and individuals interact. You can post updates, direct message connections, InMail cold prospects, and even use other tools such as the Sales Navigator. All these features make lead generation with LinkedIn a piece of cake.
Ready to start generating leads and sales via LinkedIn? In this blog post, we share 10+ LinkedIn InMail templates you can use for social selling.
1. Is [business challenge] a chore for you?
Hi [Name],
Are you struggling with [business challenge] or [business challenge]? My company has helped [Company A], [Company B], and other companies in your industry to tackle these problems, and we can do the same for you. Let me know if you’re interested in learning more.
Thanks,
[Name] from [Company].
Why this template works: You’re bringing up a relevant pain point, and offering to solve that pain point for your lead.
2. No [task] ever again.
Hi [Name],
If you’re like most business owners, you probably hate [doing task].
It’s boring, doesn’t value-add to your company, and takes up precious time that could be better spent on revenue-generating activities.
Now, imagine never having to [do task] ever again. My company’s tool, [Product Name], helps business owners [do task] so that they can [insert objective].
I’d be happy to hook you up with a free trial – let me know if you’re interested.
Thanks,
[Name] from [Company].
Why this template works: You’re painting a picture for your lead, and communicating how your product will make their life easier.
3. Imagine you could [do task] at 2x the efficiency.
Hi [Name],
I’ll cut straight to the chase – my company owns a product/tool, [Product Name], that helps you [do task] at 2x the efficiency of what traditional tools allow you to do. I imagine you must be feeling a little skeptical now, so here’s a testimonial of [Company A] talking about the results they’ve achieved with [Product Name].
[Insert testimonial]
Give me a holler if you want to 2x your effectiveness at [task].
Thanks,
[Name] from [Company].
Why this template works: Who doesn’t want to increase their team’s productivity?
4. Stop throwing that $12,900 down the drain every month.
Hi [Name],
My company owns a product/tool, [Product Name], that helps you [do task] at 2x the efficiency of what traditional tools allow you to do. I know your business employs roughly 200 employees who [do task] once a week, so I’ve gone ahead and done the math: if you use our tool, this could save you $12,900 or more every month.
Bet your CFO would be pretty pleased, huh? If you want to save that $12,900 (which you could be investing in marketing, or hiring an extra headcount), give me a holler.
Thanks,
[Name] from [Company].
Why this template works: This template’s power lies in its specificity. You’re making your pitch that compelling by telling your lead the exact amount they’ll save with your product.
5. Increase your revenue by $12,900 every month.
Hi [Name],
My company owns a product/tool, [Product Name], that helps you [do task] more effectively to generate more revenue. I know your business employs roughly 200 employees who [do task] once a week, and assuming that [assumption], this means that our tool can make you $12,900 or more every month.
It’s easy to start with [Product Name] – there’s virtually no learning curve, and I can help you set it up in 10 minutes. If you’d like a free trial, give me a holler.
Thanks,
[Name] from [Company].
Why this template works: Again, this template’s power lies in its specificity.
6. Is [Competitor Name] treating you well?
Hi [Name],
You’re using [Competitor Name] for [task]. I’ve got a bunch of customers who recently switched to my tool/product, [Product Name], and they’ve shared plenty of horror stories about how [Competitor Name] does [A, B, C].
If you think there might be a fit here, I’d be happy to walk you through how [Product Name] works and how you can use it to achieve your goals. Unlike [Competitor Name], we [insert USP], and we’d never [do A to our customers].
Let me know if you’re keen to learn more.
Thanks,
[Name] from [Company].
Why this template works: This encourages your lead to reconsider their situation and positions your product as a better alternative.
7. Are you satisfied with [Competitor Name]?
Hi [Name],
I see that you’re using [Competitor Name] for [task], and I wanted to reach out to you to introduce [Product Name], which is like [Competitor Name], but better.
I know that [Competitor Name] doesn’t provide excellent service – in fact, I regularly see customers complaining about their slow response times on Twitter.
Just so you know, here at [Product Name], we [explain why the product is better]. Don’t take my word for it – here’s a testimonial from a company that switched from [Competitor Name] to us just six months ago:
[Insert testimonial]
If you’d like, I’d be happy to offer you a free trial to let you test-drive [Product Name]. Let me know if you’re interested.
Thanks,
[Name] from [Company].
Why this template works: Similar to the previous template, this template encourages your lead to reconsider their situation.
8. Like [Competitor Name], but with [benefit].
Hi [Name],
I see that you’re using [Competitor Name] for [task], and I wanted to reach out to you to introduce [Product Name], which is like [Competitor Name] but better.
I know you’re a busy person, so I’ll just summarize the key advantages of [Product Name] real quick:
- Advantage 1
- Advantage 2
- Advantage 3
Does that tempt you in any way? I’d be happy to offer you a free trial to let you test-drive [Product Name] for yourself – let me know if you’re interested.
Thanks,
[Name] from [Company].
Why this template works: This template highlights your key selling points in a simple, easy-to-understand better, and makes it easy for your lead to compare and contrast their options.
9. I Looked at your website yesterday, and here’s what I found.
Hi [Name],
I was doing some research on [industry] yesterday and happened to stumble across your website.
It’s a stunning website, but I noticed it loads pretty slowly, which might hurt your conversion rates. I actually took the liberty to run a quick performance test for your site, and I have the results with me if you’d like to see how your website stacks up against the competition.
I’d be happy to send the file over – let me know if you’re interested.
Thanks,
[Name] from [Company].
Why this template works: When you offer your lead some sort of customized report, proposal, or findings, this makes your pitch that much more appealing.
10. X% ROI and +$XX,XXX in sales in just six months. Here’s how it’s done.
Hi [Name],
Are you in the market for [product/tool]?
If you’re hoping to [business goal], our [Product Name] tool can help you do that. I know it’s lame to toot the horn of your own company, so I’ll just leave you with this case study that shows how one of our clients achieved X% ROI and +$XX,XXX in sales in just six months from using our tool.
[Link to case study]
If you’d like, I’d be happy to explain more or hook you up with a free trial. Just let me know.
Thanks,
[Name] from [Company].
Why this template works: This template brings together two highly convincing elements – social proof (in the form of a case study) and complex numbers.
11. What do [Company A], [Company B], and [Company C] have in common?
Hi [Name],
Here’s the answer: they’re all big fans of [Product Name] from [Company Name], and they’ve used [Product Name] to achieve great results for their companies. Check it out…
Company A: X% ROI in 6 months. Generated $XX,XXX in revenue.
Company B: X% ROI in 6 months. Generated $XX,XXX in revenue.
Company C: X% ROI in 6 months. Generated $XX,XXX in revenue.
Want to learn more about what [Product Name] can do for your company? I’ll be happy to walk you through how it works – just let me know when is a good time for you to jump on a call.
Thanks,
[Name] from [Company].
Why this template works: This template uses social proof to win over your lead.
A final word on using LinkedIn for social selling
With the 10+ templates we’ve just shared, you’re ready to start generating high-quality leads from LinkedIn.
A final word of advice? Don’t just discuss your product’s features or benefits when communicating with your prospects. Instead, connect the dots, discuss the value that your product will bring to them, and try out different forms of content.
Here’s to skyrocketing your number of leads!
