If you’re exploring email marketing platforms beyond Constant Contact, you’re not alone. Constant Contact offers reliable features, but many businesses are looking for alternatives that better suit their unique needs—whether it’s more automation, advanced analytics, or better value. In this article, we’ll explore four Constant Contact alternatives that offer powerful features to elevate your marketing strategy in 2024.
What Does Constant Contact Provide?
Constant Contact is a digital marketing and email marketing platform, and it is used by nonprofits, small businesses, and other entrepreneurs. This company has been in the industry for more than 25 years. In that time, it has added many popular features. In fact, people still purchase it to help with their email marketing campaigns.
With Constant Contact, you get:
- Email marketing with reporting tools, autoresponders, and templates
- E-commerce tools with coupons, transactional emails, online payments, and store
- Website builder to create landing pages and a website
- Polls and surveys for questionnaires
- Logo maker with other fun tools
Clearly, you can see the Constant Contact has a lot of appeals, but this platform also has many flaws.
Why People Want to Switch from Constant Contact
Even with it being so popular, people have multiple reasons for choosing an alternative platform. According to many of the reviews, the competitors for Constant Contact are actually better in a lot of ways, such as:
- Pricing – Constant Contact isn’t cheap. You can find many other email marketing platforms that are more affordable or even free forever.
- Basic automation – Constant Contact does use autoresponders. However, the emails can only be triggered by a clicked link or sent to a non-opener. Therefore, you’re pretty limited as to what you can do. There’s no if/then logic or any automation workflow features as the competitors offer.
- No previews – If you want to check how the email looks on mobile, you can’t with Constant Contact. Many users have formatting issues, even on the desktop.
- Outdated templates – Some of the email templates available are highly basic and feature a dated design. Though the email editor is quick, there aren’t many design features available.
Now that you understand Constant Contact better, we’ve explored four alternatives for you to consider. Please read them and find out which platform might be right for you.
Here are 4 Constant Contact alternatives we’ll compare in this article:
Constant Contact Alternative 1# Brevo (formerly Sendinblue)
Best For: Small to medium-sized businesses looking for affordable, multichannel marketing solutions with powerful email and SMS capabilities.
Brevo (formerly known as Sendinblue) has rebranded to better reflect its broader capabilities beyond email marketing. It offers a comprehensive suite of marketing tools, including email campaigns, SMS marketing, CRM features, automation workflows, and transactional messaging. Brevo focuses on affordability, making it an ideal choice for businesses that want effective marketing solutions without breaking the bank.
Key Features of Brevo:
Transactional Emails: Perfect for order confirmations, shipping notifications, and password resets.
Email and SMS Marketing: Create email and SMS campaigns directly from the platform, giving you a unified communication channel.
Marketing Automation: Build workflows to automate follow-ups, abandoned cart reminders, or welcome emails.
CRM and Customer Segmentation: Manage customer relationships and create personalized campaigns through segmentation.
Why Choose Brevo?
Brevo’s combination of email marketing, SMS, CRM, and automation tools makes it stand out as a versatile platform, particularly for those looking to engage with customers across multiple channels. The CRM integration allows you to track leads and interactions, giving you a full view of your customers to personalize your messaging.
Pros:
- Affordable pricing with a free plan (up to 300 emails/day).
- SMS capabilities included within the same platform.
- Excellent deliverability rates ensure emails reach inboxes.
- Pre-built templates and easy-to-use automation workflows.
Cons
- Reporting features could be more robust.
- Customer support on lower-tier plans can be limited.
Pricing:
Free Plan: 300 emails/day .
Starter Plans: Start at approximately $9/month from 5000 emails/month.
Who Should Use Brevo?
Brevo is perfect for businesses on a budget that need reliable email and SMS marketing tools with automation and CRM capabilities. It’s particularly effective for eCommerce stores and service-based businesses that need to send transactional emails or run personalized campaigns across multiple channels.
Constant Contact Alternative 2# MailerLite
Best For: Small businesses, freelancers, and startups looking for an easy-to-use platform with automation, landing pages, and great design options.
MailerLite has gained popularity for offering simple yet powerful email marketing tools at an affordable price. It focuses on usability, making it an excellent choice for beginners, while still offering advanced features like automation, popups, landing pages, and segmentation. MailerLite stands out for its clean design interface and excellent value for money, catering to businesses looking for a straightforward but effective marketing solution.
Key Features of MailerLite:
- Drag-and-Drop Email Editor: Easily design emails without coding skills using pre-built templates.
- Email Automation: Set up workflows for welcome sequences, abandoned cart emails, and other automated campaigns.
- Landing Pages & Pop-Ups: Create high-converting pages and pop-ups to capture leads and grow your list.
- Segmentation & Personalization: Target specific audience segments to boost engagement and conversions.
- Advanced Reporting: Track open rates, click-through rates, and subscriber behavior to optimize future campaigns.
Why Choose MailerLite?
MailerLite is known for being beginner-friendly while still offering a variety of advanced tools, such as email automation and landing pages, that are typically reserved for higher-tier plans on other platforms. It’s perfect for small businesses and creators who need affordable yet robust marketing solutions.
Pros:
- User-friendly interface with easy email design and automation.
- Affordable pricing with a generous free plan (1,000 subscribers and 12,000 emails/month).
- Landing page builder and pop-up forms included in the base plan.
- Strong deliverability rates ensure emails hit the inbox.
- 24/7 email support on paid plans.
Cons:
- Automation tools are less advanced than platforms like ActiveCampaign.
- Limited integrations compared to competitors.
- No native SMS marketing capabilities.
Pricing:
- Free Plan: Up to 1,000 subscribers and 12,000 emails per month.
- Growing Business Plan: Starts at $10/month for up to 500 subscribers with unlimited monthly emails.
- Advanced Plan: Includes priority support, advanced automation, and dynamic content starting from $20/month.
Who Should Use MailerLite?
MailerLite is ideal for small businesses, content creators, bloggers, and startups that want a cost-effective, easy-to-use platform for email marketing. It’s perfect for those who need beautiful email templates, landing pages, and popup forms without paying high subscription fees.
Constant Contact Alternative 3# SendGrid
Best For: Businesses needing a reliable solution for both marketing campaigns and transactional emails.
SendGrid, a product of Twilio, is a cloud-based email platform designed to handle both bulk marketing campaigns and transactional emails. Known for its scalability and robust API, SendGrid is an excellent choice for developers, eCommerce businesses, and enterprises that need to send large volumes of automated messages, such as order confirmations, shipping updates, and password resets.
With advanced deliverability tools and a reputation for reliability, SendGrid ensures your emails land in the right inbox, making it ideal for businesses that prioritize email performance and uptime.
Key Features of SendGrid:
- Transactional Email API: Send personalized emails such as order confirmations, invoices, and more with reliable delivery.
- Email Marketing Campaigns: Manage bulk email campaigns with customizable templates and detailed analytics.
- Drag-and-Drop Editor: Create professional emails easily, with minimal coding required.
- Advanced Analytics: Track email performance with open rates, click-throughs, and bounce rates.
- Deliverability Tools: Features like dedicated IPs, authentication settings, and suppression lists to improve email deliverability.
- Dynamic Templates: Create personalized emails with custom fields to tailor messages for each recipient.
Why Choose SendGrid?
SendGrid is ideal for businesses that require both marketing and transactional emails within a single platform. Its API-first approach makes it perfect for developers, while its drag-and-drop editor and email automation tools provide value for marketers. The platform ensures high deliverability, giving businesses confidence that their emails will reach customers.
Pros:
- Handles both marketing and transactional emails from one platform.
- Scalable solution suitable for businesses of all sizes, from startups to enterprises.
- Robust API integration for developers building email functionality into apps.
- Strong focus on email deliverability and inbox placement.
- Detailed reporting and analytics for performance tracking.
Cons:
- Learning curve for non-developers working with the API.
- Customer support can be slower for users on lower-tier plans.
Pricing:
- Free Plan: Up to 100 emails per day, ideal for testing and small campaigns.
- Essentials Plan: Starts at $19.95/month for 50,000 emails/month.
- Pro Plan: Includes dedicated IPs and advanced deliverability tools starting at $89.95/month.
- Premier: Custom pricing
Who Should Use SendGrid?
SendGrid is perfect for eCommerce stores, SaaS businesses, and developers needing reliable delivery for transactional emails alongside marketing campaigns. If your business requires order confirmations, password resets, shipping updates, and bulk marketing emails, SendGrid offers scalability and reliability in one platform.
Constant Contact Alternative 4# Mailjet
Best For: Teams looking for real-time collaboration on email campaigns and developers needing robust email API integration.
Mailjet is a cloud-based email marketing platform known for its team collaboration features and scalable email API, making it ideal for both marketers and developers. With drag-and-drop tools, automation workflows, and transactional email capabilities, Mailjet offers a well-rounded solution for businesses that need reliable email infrastructure. Its unique real-time collaboration allows multiple team members to work on the same email, streamlining the design and approval process.
Key Features of Mailjet:
- Real-Time Collaboration: Multiple team members can design, edit, and approve emails simultaneously.
- Email API and SMTP Relay: Seamlessly integrate Mailjet with your apps to send transactional emails like order confirmations and password resets.
- Automation Workflows: Create automated campaigns for abandoned carts, welcome sequences, and follow-ups.
- Advanced Personalization: Use dynamic content to customize emails based on user data.
- Analytics and A/B Testing: Measure campaign performance with analytics and optimize with A/B testing tools.
Why Choose Mailjet?
Mailjet stands out for its collaborative tools, making it easier for marketing teams to design and send emails without version control issues. It also provides a robust API for developers who need to integrate email capabilities into their applications. With both marketing and transactional email support, Mailjet offers a flexible solution for businesses with diverse email needs.
Pros:
- Collaborative email design with real-time editing.
- API-first approach for easy integration with apps and websites.
- Automation tools for personalized campaigns.
- Supports both transactional and marketing emails from one platform.
- High deliverability rates with advanced email authentication tools.
Cons:
- Customer support on lower-tier plans can be slow.
- Templates are less customizable compared to competitors.
Pricing:
- Free Plan: 6,000 emails/month with a limit of 200 emails/day.
- Essential Plan: Starts at $17/month for 15,000 emails/month, including priority support.
- Premium Plan: Starts at $27/month, offering advanced automation, segmentation, and collaboration tools.
- Custom Plan: Tailored pricing for large-scale email needs.
Who Should Use Mailjet?
Mailjet is perfect for teams that require real-time collaboration and businesses that need both transactional and marketing emails in one solution. It’s especially suited for developers looking to integrate email functionality into apps and eCommerce sites. Marketers benefit from its simple drag-and-drop editor and automation tools, while developers appreciate the scalable API and SMTP capabilities.
Conclusion
Every single platform listed here is run by a brilliant mind. They are all suitable as Constant Contact alternatives, and they all cost less. Therefore, the one you choose depends on your needs right now and what you might require in the future.
Try to choose an email marketing platform that’s simple but powerful in what it offers. You’ve now got four alternatives to consider. Some of them offer advanced features when you pay, while others are forever free. They’re all user-friendly and ready for you to give them a trial period.
Just remember that there’s not a one-size-fits-all for email service providers. Consider all aspects of the platform before making a choice.
