As consumers we feel that customer clubs have always been around, but actually the idea of a customer club first came about in the late 1970’s in the United States. American Airlines was a pioneering company in the field of
Highly driven entrepreneur, co-founder of Poptin and Ecpm Digital Marketing. Nine years of experience in the digital marketing field and internet project management. Graduated with a Law degree from the Hebrew University of Jerusalem. A big fan of A/B testing, SEO and optimization, CRO, growth hacking and numbers. Enjoys testing new advertising strategies and tools and analyzing the latest start-up companies.