How would you react if you knew there was a marketing tool at your fingertips that has the potential to return $40 for every $1 spent? Sounds too good to be true, doesn’t it? Well, it’s genuine, and what’s more, it’s one you’re…

What is the best way to assess the success of a cold email campaign? It’s not about how many people opened your email. That is, without a doubt, an essential step. However, the real measure of success in a cold email campaign is…

A growth strategy is your plan of action to get a bigger cut of the market share than you’ve got at the moment. A website growth strategy is your strategic plan to get a heftier chunk of website traffic and activity than you…

Any marketer knows the importance of maintaining communication with customers. It should be an ongoing process for potential and existing customers. Manual handling of the tasks can be time-consuming.  But, automation has changed the landscape for marketers. It has brought efficiency to processes…

We all know how competitive SEO has become in the last couple of years. On-page and off-page SEO strategies have changed quite a lot, forcing people to think differently with a new perspective. Today, you cannot rank a page or article easily with…

One of the most significant methods to expand the company is via events, seminars, or online. In contrast, if your sales force is unable or unwilling to follow up on leads generated online, your efforts will be in vain. In order to gauge…

Hiring a local SEO agency is an important decision that can have significant long-term consequences for your business. There are many reasons to choose one company over another, but it often comes down to the staff’s caliber and level of experience in this…

The e-commerce sector is one of the most growing in the IT area. Impact of the Covid grew the importance of online purchases. According to Statista.com e-commerce sales worldwide amounted to 4.28 trillion US dollars in 2020 and e-retail revenues are projected to…

If you’re reading this article, you’re probably having trouble generating quality leads for your business. You’re not alone. Many marketers consider lead generation their biggest challenge.  With so many resources claiming to have the best lead generation strategies, deciding on what to do…

Influencer marketing from being an ancillary marketing method has now become an 8-10 billion dollar industry worldwide.  Why?  It works wonders for businesses! Here are some more stats should you doubt the potency of influencer marketing in e-commerce. 89% of all marketers find…