As soon as a new customer makes an order on your website, there are two emails that your email automation needs to fire away immediately. One of them is a confirmation email that assures them that the order went through
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UX Design for E-Commerce: Principles and Strategies
The article provides broad insights on design for e-commerce websites and mobile applications in business, from the perspectives of UX and UI: recommendations and methods to consider. “Commerce transforms the fate and genius of nations,” well-known British author and scholar
How In-Store Automation Gives the Retail Experience A Massive Boost
In 2022, it almost feels as though automation has been a part of the retail space forever. You’d be hard-pressed to walk into a supermarket and not see a kiosk or two for customers to scan their own groceries as
3 Quick Tips for Effectively Designing Banner Ads that Spark Engagement
A display ad, or banner ad, is a box or ‘banner’ on a website that looks distinctively like an advertisement and stands out from the rest. It usually includes an image of the product, the brand, and a call-to-action (CTA).
How to Increase Email Engagement with Interactive Elements
Email engagement is a crucial aspect, especially when running email marketing campaigns. The reality is that engagement is not an easy thing to incorporate in your emails since you need to take much of your time and research on how
The Most Effective eCommerce Discounts to Promote with PPC
Pay-per-click advertising is one of the most powerful digital marketing techniques available to online businesses. Over the years, this strategy has been deployed in many forms such as Google search ads, social media advertising, and email marketing, to positively drive
How To Create a Winning Checkout Flow for Your Business
No matter how great your product or service is, you will lose sales if the checkout process is difficult or frustrating. Designing a checkout flow for your business can be tricky. You want to make it as easy as possible
How to Use Customer Feedback to Win Back Lost Customers
Customer churn is an unwelcome reality of any business, B2C or B2B. However, even if customers adore your product or service, there’s no guarantee they’ll stick around indefinitely. Customers may leave for various reasons, including price differences, unresolved complaints, poor
How Automation Can Improve Customer Service and Experience
The experience that your customers have with you is crucial to your success as a business. If someone has a bad experience, they will not only likely never be a customer again, but may also tell others about their negative
9 Remote Work Tools to Make Employees Happy and Productive
According to Oxford University, happy employees are at least 13% more productive. It should not come as a surprise. Spending time in a friendly work environment is a big morale boost. On the other hand, if you are stuck in
