Social media and viral marketing are trending; every marketer wants a piece of the pie. However, email marketing remains the oldest and arguably, most effective form of online marketing.  It might be a lot more complex than other forms of digital marketing, but…

Content marketing is the process of creating original, high-quality content aimed at a particular target group. The content must appeal to this group’s interests and address their pain points. That helps to sell a product, service, and brand by providing valuable information that…

Leads are information-seeking members of your target audience. More specifically, they’re people who are at the stage of wanting to learn more about your product. They aren’t entirely sold, but with help from sales and marketing teams, they can become loyal customers.  Businesses…

Analyzing how your business is performing is a crucial aspect you need to consider regardless of the nature of the business.  However, when running a SaaS company, there are multiple metrics that you need to analyze before you come up with a clear…

As customer acquisition is always quite challenging and money-consuming for every business (particularly a small one), it becomes essential to use specific marketing strategies and tactics that make customers return again and again. In this article, we’ll name the advantages of customer retention…

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific volume of bots, whether a well-known news website or a small-scale, recently launched company. Bot traffic is often interpreted as intrinsically…

Writing effective call-to-action phrases is vital to the success of any marketing campaign. The call-to-action (CTA) is a phrase used to capture a visitor’s attention and motivate them to act by clicking on a specific button or buying an item. A good CTA…

What if you could direct your advertising only to people in a specific geographic area? With geotargeting, you can do just that. Geotargeting is the process of targeting a particular audience based on their location. For example, marketers can zero in on their…

A high bounce rate can prove detrimental to the success of your site. A high bounce rate often points to more significant issues, chiefly saying that the visitors don’t find your site to be helpful. It’s time to fix this. Let’s start by…

Once you convert a website visitor into a customer, it’s time to take one step forward and bring them back — and turn them into unique brands. Branding ads are people who are honestly using your products and services, and most importantly, they…