“Be Yourself, Everyone Else is Already Taken.” Oscar Wilde This quote by the renowned Irish poet Oscar Wilde, perfectly points out how important is your personal brand. Building a personal brand is as important for entrepreneurs and SaaS founders or perhaps even more…

As an API developer, you may build the most amazing API in the world, but getting the word out about it can feel next to impossible. Getting your website optimized so that it shows up on the first or second page of search…

Responsive search ads (RSA) are an amazing ad format, which offers extensive automation in the most relevant ad delivery. It’s really effective, and Google is highly encouraging advertisers to use it. However, when we test it with the traditional approach, it seems to…

Email marketing is one of the most common marketing methods. 87% of businesses use it.  Why? Well, there are a few reasons:  Personalization: It allows you to create a personalized content marketing plan, which studies show that consumers value.  Build relationships: It helps…

With more businesses going online, it has become more challenging for any business to succeed. To know your enemy, you must become your enemy, as highly believed in by Sun Tzu. This is also applicable when it comes to the digital world. Why…

The numbers speak for themselves: According to various email marketing statistics, this channel is the most effective tool to boost sales and influence the conversion of your marketing campaigns. While some insist that “no one reads emails these days,” it remains the #1…

Online shopping is convenient. It makes it easy for customers to shop from the comfort of their homes. And they receive their items right at their doorstep.   If you’re a store owner or online retailer, online shopping lets you reach a wider customer…

Search engines crawl through billions of websites to determine if they’re worthy of ranking on the search results page. Some of the key elements they look for are backlinks and referring domains. If your webpage has a lot of referring domains – meaning…

You’ve undoubtedly heard that the eCommerce market is booming at the moment. Exactly! Customers will spend $4.13 trillion on online retail purchases this year, and mobile commerce will account for 72.9% of the total. E-commerce businesses have never been more in demand, as…