Analyzing how your business is performing is a crucial aspect you need to consider regardless of the nature of the business.  However, when running a SaaS company, there are multiple metrics that you need to analyze before you come up with a clear…

Popupsmart is a simple and effective pop-up builder that, without any coding, allows you to increase your online sales and improve your website easily. Pop ups are certainly a great way to attract visitors to your business and increase your website’s conversion rates.…

As customer acquisition is always quite challenging and money-consuming for every business (particularly a small one), it becomes essential to use specific marketing strategies and tactics that make customers return again and again. In this article, we’ll name the advantages of customer retention…

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific volume of bots, whether a well-known news website or a small-scale, recently launched company. Bot traffic is often interpreted as intrinsically…

The e-commerce sector is increasing, with customers purchasing goods from online retailers. However, most consumers prefer to invest in well-known brands; thus, creating a recognizable eCommerce brand is vital if you want to succeed long-term in this game.  Crafting an eCommerce brand is…

It’s an uncomfortable fact that many novice eCommerce site owners don’t want to hear, but the overwhelming majority of online shoppers who place items in their shopping cart and even make it to the checkout page will never complete the purchase. Instead, these…

Bounce rates are at an all-time high for some websites. In some cases, site owners are seeing between 70% to 90% bounce rates. Hopefully, you’re keeping an eye on your Wix analytics to see how your visitors behave. If you’re witnessing more bounce…

Writing effective call-to-action phrases is vital to the success of any marketing campaign. The call-to-action (CTA) is a phrase used to capture a visitor’s attention and motivate them to act by clicking on a specific button or buying an item. A good CTA…

The number of challenges facing the business owner managing an internet store is endless. Every advantage available to the business owner may bring him the edge to make the store more profitable. Pop ups have become, in the last years, a powerful marketing…

What if you could direct your advertising only to people in a specific geographic area? With geotargeting, you can do just that. Geotargeting is the process of targeting a particular audience based on their location. For example, marketers can zero in on their…