All online businesses ask their clients to hand over at least one or two of the following: their name, email address, phone number and the most personal of all, credit card details! Come to think of it, why would anyone even do that…

Why is email marketing still a big deal today? After all, most people now are using social media, forums, and search engines to find the products and services they need. While this is true – you don’t want to forgo the use of…

You want more subscribers to your email list. So you develop a strategy to capture leads using popups. And while this is a great strategy for growing your list of subscribers, there are some things that may hinder your results. The only thing…

As a business owner, growth is likely something you’re always thinking about day and night. The best way to get the attention of new customers, the right way to differentiate yourself from your competitors, the proper way to craft a value proposition that…

There’s around 2 million blog posts written every day. No matter your niche, it’s getting harder to stand out with your content as time goes by. In a world filled with fluff and content written purely for the sake of writing, it’s getting…

Chatbots have been on the rise for the last 2 years and compared to the first prototypes from some years ago they improved drastically due to artificial intelligence and natural language processing capabilities. You can now use a chatbot as a sophisticated and…

Before all, I will tell you my story (don’t worry, it’s short and boring. It’s not interesting): When I started my first company, I had a lot of competitors. I assumed that my company will provide more value to people than others. And…

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients. However, there’s another…

The onboarding process is one of the most critical components in building a profitable organization. As they say, first impressions are everything – and if you’re not impressing your new customers, then you may have issues with retaining them. Roughly half of consumers…

Who doesn’t want their business to be super productive? Unfortunately, everyone runs into slow spells, whether in upper management or in a cubicle. The good news is that there are ways around these slumps – productivity apps and software! But which of them…