Tag Archives: social media

Rather than targeting the whole market, influencer marketing leverages the influence of key individuals over potential buyers. People’s trust in brand advertisements is low; but influencer marketing content is known to build trust and credibility, offer broad content reach, and generate more leads.…

Have you ever heard the saying ‘There’s no such thing as a free lunch?’ It means that you never get something for nothing. If someone offers to take you to lunch, it’s probably because they want something from you. n this analogy, the…

“Be Yourself, Everyone Else is Already Taken.” Oscar Wilde This quote by the renowned Irish poet Oscar Wilde, perfectly points out how important is your personal brand. Building a personal brand is as important for entrepreneurs and SaaS founders or perhaps even more…

Social media has become the center around which brand management is run. A solid social media presence is essential to building your brand. It’s not just about being present; your audience wants a genuine connection. An engaging brand means you’re impacting your audience.…

The consumption of digital media has only seen an increase in the past few years. Statistics suggest that by 2022, people will consume digital media for up to eight hours every day. Email and social media offer certain pros and cons as marketing…

Influencer marketing from being an ancillary marketing method has now become an 8-10 billion dollar industry worldwide.  Why?  It works wonders for businesses! Here are some more stats should you doubt the potency of influencer marketing in e-commerce. 89% of all marketers find…

A few years ago, people started adapting to online marketing through social platforms. Back then – about a decade ago – marketing was less unsophisticated, and Facebook’s algorithms were less demanding. Today, marketers have to bypass many algorithms if they are to rank…

Not every website visit has real business value. You can work day and night to attract people to your pages, but if they aren’t the right people in the right frame of mind, then you’ll come away with zero sales. That’s why savvier…

If you’re involved in digital marketing, you’re almost certainly utilizing social media to generate leads and sales. Don’t believe me? Just look at the statistics. Pew Research Centre found that 79% of parents on social media reported looking for information within their network.…

Adding video to your social media marketing strategy can be a game-changer. If done right, it will help boost your business to new heights. If you don’t have video anywhere in your strategy, then you’re falling behind. But don’t worry because it’s not…