Human psychology plays a powerful role in marketing. According to Harvard professor Gerald Zaltman, an overwhelming “95% of our purchase decision-making takes place in the subconscious mind.” And at the center of all that decision-making lies emotions and uncontrolled urges that truly shape…

Most people know that conversions are crucial for their businesses. However, it’s often hard to create website popups because you don’t have the right tools. With so many options, you can quickly find a popup builder, but what if it isn’t the right…

Eid Al-Fitr is the festival for breaking the fast, so it’s performed after Ramadan. People have been fasting for a month and are hungry and ready to celebrate. The eCommerce industry can effectively use this holiday to boost conversions in their stores and…

Bounce rates are bad for business, but there are ways to reduce or prevent them. Generally, people leave your site without viewing anything or buying. An easy way around that is to create website popups that make people want to sign up or…

Email marketing is one of the most efficient ways to keep your customers and potential customers aware of all your services, products, and other related information. Thanks to SendPulse, you can manage your email list through a single platform and send your emails…

Conversions are what make your company shine. When someone visits your website, they’re likely to leave without buying anything. This happens often, but with the right tools, you can convert more organic traffic into sales or qualified leads. Pop-ups are the easiest way…

Mother’s Day is a popular holiday. The eCommerce industry uses it to boost store conversions and drive revenue. In 2020, about $25 billion was spent on moms, with the average buyer paying $200 for this day alone! The top-selling gifts include clothing, jewelry,…

Everyone wants to have more conversions, and the best way to do that is to create website popups. However, you prefer that it’s easy to do, and there are many popup builder options out there. With them, you can create discount pop ups,…

Pop ups are a great way to boost conversions when people come to your website. There are various options, such as discount pop ups, countdown pop ups, and exit-intent pop ups. However, you need the right popup builder to help you create website…

If you’ve been using DirectIQ, you know that it helps you send emails quickly. The dashboard is easy to use, and it offers free templates, social media tools, and much more. However, it might not have every feature you want. On top of…