Author

Damilola Oyetunji

Damilola Oyetunji

SaaS Content Writer at Poptin, specializing in conversion and engagement, with over 2 years of experience. I create research-driven content on conversion optimization, popup strategies, and on-site experiences that help businesses grow signups, engagement, and retention.

Posts

Showing 21–30 of 36 Blog Posts

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What is Email Deliverability Tips and Best Practices
email marketing
What is Email Deliverability? Tips and Best Practices

Email deliverability is the ability to get your emails delivered to the inbox of your subscribers (not the spam folder). In other words, it’s…

author
Damilola Oyetunji March 21, 2025
7 Practical Ways to Grow Your Mailchimp Email List
email marketing lead generation
7 Practical Ways to Grow Your Mailchimp Email List

Already using Mailchimp but struggling to grow your email list? You’re not alone. While having a powerful email marketing platform like Mailchimp is a…

author
Damilola Oyetunji March 18, 2025
5 Creative Hanukkah Popup Ideas to Boost Your Holiday Sales
CRO Popups
5 Creative Hanukkah Popup Ideas to Boost Your Holiday Sales

The holiday season is an exciting time for online retailers, especially with the many opportunities it brings to connect with customers and increase sales.…

author
Damilola Oyetunji December 6, 2024
How to Create High-Converting Webinar Popups
All Popups
How to Create High-Converting Webinar Popups

Webinars are a goldmine for lead generation, often delivering 2-3x more qualified leads than other content formats.   In fact, 85% of marketers who use…

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Damilola Oyetunji November 25, 2024
How to Create a Successful Email Marketing Campaign
email marketing
How to Create a Successful Email Marketing Campaign

Did you know that email marketing offers an average ROI of $42 for every $1 spent? (Source: Litmus)  That’s a powerful return that showcases…

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Damilola Oyetunji November 14, 2024
Holiday Email Marketing Mistakes to Avoid
email marketing sales
Holiday Email Marketing Mistakes to Avoid

The holiday season is a prime time for email marketing, as businesses ramp up their campaigns to capture the attention of shoppers looking for…

author
Damilola Oyetunji November 5, 2024
5 Signs It’s Time to Clean Your Email List
email marketing
5 Signs It’s Time to Clean Your Email List

A healthy email list is key to running a successful email marketing campaign. Regularly cleaning your email list helps maintain high engagement, improves deliverability,…

author
Damilola Oyetunji October 17, 2024
10 Labor Day Marketing Ideas to Implement
All CRO
10 Labor Day Marketing Ideas to Implement

Labor Day, observed on the first Monday of September is a day to honor and recognize the American labor movement and the contributions of…

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Damilola Oyetunji August 14, 2024
Depicter Alternatives: 7 Popup Builder Options to Try Out
All email marketing
Depicter Alternatives: 7 Popup Builder Options to Try Out

The main idea of developing a webpage is to generate more leads, get more visitors, or increase your sales. Therefore, increasing the number of…

author
Damilola Oyetunji August 9, 2024
What's the Best Time to Send Marketing Emails?
email marketing
What’s the Best Time to Send Marketing Emails?

Timing is a vital element in email marketing, as it can significantly impact the effectiveness of your campaigns. However, there’s a common misconception that…

author
Damilola Oyetunji August 8, 2024
Poptin blog
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