Author

Esther Okunlola

Esther Okunlola

Esther is a content marketer and SEO writer who creates research-driven content for SaaS platforms. She focuses on topics such as lead capture, popups, email marketing, and on-site optimization. Her goal is to help businesses convert traffic into qualified leads by producing clear, practical, and user-centered content.

Posts

Showing 1–10 of 18 Blog Posts

Newest First Sort
10 Conversion Optimization Tools Every Marketer Should Try
CRO lead generation
10 Conversion Optimization Tools Every Marketer Should Try

Driving traffic is no longer the hardest part of marketing. Converting that traffic into leads, signups, and customers is where most teams struggle. As…

author
Esther Okunlola January 21, 2026
How to Reduce Bounce Rates with Targeted Popups on Blog & Landing Pages
All Popups
How to Reduce Bounce Rates with Targeted Popups on Blog & Landing Pages

Bounce rate has been around for a long time, yet it remains one of the most misunderstood and underestimated metrics in digital marketing. In…

author
Esther Okunlola January 16, 2026
email marketing
20+ Persuasive Words to Skyrocket Your Email Signups

Growing your email list is rarely about traffic alone. You can have a beautifully designed popup, perfect timing, and a strong offer and still…

author
Esther Okunlola December 30, 2025
7 Best Lead Capture Strategies for 2026
All lead generation
7 Best Lead Capture Strategies for 2026

Lead capture has always been the backbone of digital marketing. But as we move into 2026, the rules are changing fast. Audiences are more…

author
Esther Okunlola December 22, 2025
20 Best Fear of Missing Out (FOMO) Subject Line Examples
email marketing
20 Best Fear of Missing Out (FOMO) Subject Line Examples

The average office worker receives a ton of emails per day. If you factor in personal promotions, social notifications, and newsletters, the average consumer’s…

author
Esther Okunlola December 4, 2025
How Website Popups Influence the Entire Email Marketing Lifecycle
email marketing Popups
How Website Popups Influence the Entire Email Marketing Lifecycle

For many marketers, the relationship between website popups and email marketing is simple: the popup collects the email, and then the job is done.…

author
Esther Okunlola November 28, 2025
5 Value-Driven Renames for Your Email List
CRO email marketing
5 Value-Driven Renames for Your Email List

Let’s be honest: nobody starts their day excited to receive more emails. In the chaotic world of digital marketing, inboxes are sacred ground filled…

author
Esther Okunlola November 25, 2025
Email vs. SMS for Cart Abandonment Recovery: Which Converts Better?
All
Email vs. SMS for Cart Abandonment Recovery: Which Converts Better?

Cart abandonment is a major challenge for online retailers; roughly 70% of shopping carts are abandoned before purchase. That represents enormous potential revenue being…

author
Esther Okunlola September 25, 2025
5 Alia Alternatives for Creating Popups That Convert
All Popups
5 Alia Alternatives for Creating Popups That Convert

Lead capturing has come a long way from word of mouth or person-to-person, outbound marketing. It has evolved so wide that before making a…

author
Esther Okunlola September 15, 2025
5 Best Plumpoup Alternatives to Campture Leads
All lead generation
5 Best Plumpopup Alternatives for Lead Capture

A tool like PlumPopup, popular for its simplicity and straightforward campaign creation, has helped countless brands capture leads. But perhaps for you, now that…

author
Esther Okunlola August 20, 2025
Poptin blog
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.