Imagine this: you’re serving dinner to customers on the weekend, and there is no single table vacant. Customers are praising your food, passing plates, and ordering lots of delicious dishes. Additionally, you have a solid reservation list for a month. Restaurant owners often…

In today’s market, shoppers don’t want to pay full price, and companies want to drive more sales with the use of high-quality coupon codes. Turning leads into sales should be easier than ever in this type of environment, but you still need to…

G2, the software and services reviews platform, reveals that there are more than 200 eCommerce platforms available for online businesses today.  No wonder, navigating through different platforms offering a variety of features can be an overwhelming experience for eCommerce marketers. An ideal eCommerce…

The modern market is highly competitive, and only businesses that utilize the right tools are still winning. Today’s most powerful tools serve to collect a vast amount of data about visitor stats, behavior, and habits. The data brings plenty of benefits to businesses…

This COVID-19 pandemic affected different industries differently. Some industries boomed while others were on the receiving end of this pandemic. For instance, the e-commerce and entertainment industry saw record growth while the travel and tourism industry was worst affected. There were obvious reasons…

So how does a business grow anyway? Because of a good quality product or service? Or maybe through the lowest price on the market? Perhaps because it is unique? Well, it is no secret that business is growing and increasing because of the…

If you’re involved in digital marketing, you’re almost certainly utilizing social media to generate leads and sales. Don’t believe me? Just look at the statistics. Pew Research Centre found that 79% of parents on social media reported looking for information within their network.…

Building an email list and utilizing it for promotion could be one of the successful marketing cornerstones. However, the problem with email marketing is the difficulty of persuading people to opt-in and become subscribers. Businesses are trying various methods to create solid email…

Email marketing is much more than automating emails and getting conversions on your website.  Part of the reason email marketing is so popular and gets an ROI of 4200% is email copy—the juicy words in the email which highlight the benefits of your…

Pop ups have a bad reputation in the industry. While many think they’re distracting or annoying, nothing matches the power of the optimized pop ups for your business. Pop ups are very similar to the catchy and flashy banners used in traditional marketing…