Marketing is one of the most challenging parts of the photography industry. You need to know how to market strategy in order to capture the attention of potential online clients and do an excellent job at marketing your brand while showing off your…

Newsletters are a great way to educate customers on your business and industry. While newsletters aren’t always directly about selling, educated leads are more confident about buying and have more reason to trust your brand. They can’t make this impact if you can’t…

You have invested time, energy, and probably some money in creating your WordPress site. Every page has been designed to give visitors and users a grand experience – from your home page through each and every blog post.  But here is the challenge:…

Your homepage has a key role in converting your visitors. Even when people visit your landing pages, they tend to have a sneak peek at your homepage (and probably your about page) to get to know you better and make sure you’re trustworthy.…

Chances are your website doesn’t exist as a work of art. That’s not to say it didn’t have artists to work on it, but its purpose isn’t to just sit there and look pretty. It has an underlying goal of its visitor taking…

Optimizing your eCommerce landing page is one of the first things you should do if you want to maximize sales in 2021. There are tons of ideas online for how you can build effective, high-converting pages. Unfortunately, a lot of e-commerce owners don’t understand…

Being able to save time is vital to many businesses, especially with so much competition nowadays, both offline and online. Email triggers are a great way of utilizing time and using automated technology to allow processes to happen without a person having to…

Content marketing is critical to the success of your business. You need great content to generate leads. That’s not just one piece of content. That’s a lot of content you need to create, repurpose, and update.  The important question arises, how can you…

If you say e-commerce is growing, it would be an understatement. It’s booming and there’s arguably any sector that comes closer to e-commerce in terms of yearly growth. The global retail e-commerce market is projected to reach $6.54 trillion by 2023. In 2014,…

In the age of the internet, your business website is your storefront. Its aesthetic appeal matters as much as it does with its brick-and-mortar counterparts. According to a study, users only need a mind-boggling 50 milliseconds to create an opinion on your business based…