The holidays represent a significant sales opportunity. However, it is not that easy to attract the attention of holiday season buyers. With every brand putting up, special discounts, and deals on their products, you must do something different to stand out in the…

E-commerce is expected to rise to $5.9 trillion in 2023, with a whopping growth rate of 265% from $1.5 trillion in 2015. Crazy, right? This unyielding growth of eCommerce makes us all the more fascinated by how our tools and technology can somehow…

The holidays are often the busiest times for most businesses, so it’s no wonder you want to take advantage of the opportunities to find more customers. Unfortunately, with more active customers, there’s more competition, so you must find new ways to take your…

There are many ways to grow your Shopify store but an all-time, trusted method is to use email marketing to convert your prospects into actual customers. Email marketing still reigns supreme, even now, more than ever that personalisation and technology are influencing customer…

Social media and viral marketing are trending; every marketer wants a piece of the pie. However, email marketing remains the oldest and arguably, most effective form of online marketing.  It might be a lot more complex than other forms of digital marketing, but…

Content marketing is the process of creating original, high-quality content aimed at a particular target group. The content must appeal to this group’s interests and address their pain points. That helps to sell a product, service, and brand by providing valuable information that…

Leads are information-seeking members of your target audience. More specifically, they’re people who are at the stage of wanting to learn more about your product. They aren’t entirely sold, but with help from sales and marketing teams, they can become loyal customers.  Businesses…

Analyzing how your business is performing is a crucial aspect you need to consider regardless of the nature of the business.  However, when running a SaaS company, there are multiple metrics that you need to analyze before you come up with a clear…

As customer acquisition is always quite challenging and money-consuming for every business (particularly a small one), it becomes essential to use specific marketing strategies and tactics that make customers return again and again. In this article, we’ll name the advantages of customer retention…

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific volume of bots, whether a well-known news website or a small-scale, recently launched company. Bot traffic is often interpreted as intrinsically…