I once dismissed a service after seeing its price. Then I started searching for alternatives. Two hours later, I was subscribing to the same service after they sent me an email offering a 50% discount. That’s the power of effective email marketing. Email…

The global software as a service (SaaS) industry in 2022 is rapidly growing at an average rate of 18% year-on-year with an estimated market value of $172 billion.  Thus, to survive and thrive, you need to have a solid approach and methodology for…

Video conferencing refers to the application of technology in which people can sense they are in the presence of others while staying in diverse geographic locations. It helps teams perceive their colleagues and office as if they were right there. Video conferencing is…

Every brand comes up with different strategies to make its efforts successful. Success for brands eventually leads up to increased conversion rates and high rates of return for their investment.  Brands use various marketing strategies to enhance their website visits and by persuading…

To sum up, your website is only as good as its foundation. It takes time and effort to find the best framework for web development. Find out what a web development framework is, why you need one, and which one is best for…

The sales process is altogether a different practice in itself. From prospecting to closing deals and providing services after deal closure, there are just ample activities to be performed. Sales Automation is a great tool that saves a lot of handwork by eliminating…

As a catalyst that plays an important part in revolutionizing internet-based marketing strategies, email marketing has been an essential tool for over a decade.  Apart from being one of the most effective techniques on the block, email marketing helps you achieve your targets…

The holiday season is one of the best times for people of every color, race, and creed worldwide. It’s an even better time for enterprising businesses. The holidays aren’t just the perfect time of year to show your loved ones how much they…

Demand for goods and services is the basic economic premise around which the entire global trading system revolves. Countries trade with each based on the demand for their own goods and services, with different countries fulfilling that demand with their own supply. This…

Rather than targeting the whole market, influencer marketing leverages the influence of key individuals over potential buyers. People’s trust in brand advertisements is low; but influencer marketing content is known to build trust and credibility, offer broad content reach, and generate more leads.…