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Why Banner Pop Ups Should Be Included in Your Growth Strategy

Why Banner Pop Ups Should Be Included in Your Growth Strategy

Banner popups have become more popular over the years as a fantastic way of converting leads into possible sales and ensuring your online business is as successful as possible.

In the following article, we will go through all the aspects you need to know about banner pop-ups and several ways of integrating them into your website.

Keep reading to learn more about it.

Critical Steps to Building an Effective Business Growth Strategy

The main thing you need to do before starting a business is to create a growth strategy, as this will give you the steps you need to follow to increase your sales and media presence.

After conducting thorough research, we settled on the following critical elements as the most important ones in a business growth strategy:

Social Media

Nowadays, all businesses must have an active social media presence to promote their services, as this is the most direct way of conducting traffic to their website.

Social media has become the most direct way of connecting with your desired audience in the last decade, which is why it is crucial to determine which channels to use and how to present your brand through them.

Still, being active on social media won’t be enough to redirect people to your website, so your best bet is to invest in social media advertising. Several social media giants, such as Meta and Google, have the power to segment your desired audience and promote suitable ads to the people who are going to be the most interested in them.

Search Engine Optimization (SEO)

It is also crucial to remember that although your website may be incredibly built, you will lose your investment if people can’t easily find it through search engines. Therefore, search engine optimization on all your pages is crucial for making your brand more visible to others.

To properly optimize your websites, you can employ a wide variety of strategies, such as alt text on images, keyword analyses, and meta descriptions.

However, many startups outsource this service to other companies, as it tends to be too complicated for their internal marketing departments.

Blogging and Content Production

Similarly to SEO, you can promote your website by developing a content marketing strategy that includes blogging. This allows users to stay on the page for longer, increasing your search engine rankings.

Nonetheless, blogging isn’t only helpful in boosting your SEO and gives you a sense of authority in your field. It will also help you develop a loyal audience that you are more likely to convert into sales if they read the right piece of content.

You can even discreetly showcase your products in your blogs and redirect the users to your store.

Valuable Lead Magnets

Lead magnet tools are also top-rated in most digital marketing strategies. They consist of a downloadable item your users can get in exchange for their contact details.

This way, your users will gain valuable content, and you will get their contact details to build a solid and close relationship with them. Some key examples are free trials, documents, etc.

Developing these tools can be pretty demanding for your company, but if you do it right, you will get the results you’re looking for.

Email Marketing

Many people believe emails have become part of the past, but thousands of people use their emails every day, making them an ideal tool to convert users into sales.

Creating a proper email marketing strategy might require you to invest many resources. Still, it creates a sense of individuality between you and your customers, which makes them more likely to hire your services.

This is a potent tool, as it is easy not to do it properly, but all brands should at least try to create a solid strategy around it.

What Are Banner Popups?

Before diving into banner pop ups, we first need to know the concept of popups themselves. They are windows that appear automatically after the user triggers something on the website. You can select which triggers to use so that your users see the pop-up exactly when they need to, increasing the chance of converting them into sales.

Remember that you can use many types of pop-ups depending on your purpose, but you must use them carefully to prevent disrupting your user’s navigation flow and making them leave the page. The overuse of pop-ups prevents many websites from growing, damaging the brand’s image.

Popup banners consist of a banner that will appear at the bottom of the interface. They usually feature a promotional image, such as discount offers or new services.

When and Where Pop ups Are Used?

We already reviewed why using pop ups is crucial for all digital businesses, as they offer various options to the page’s visitors. Still, some of the most popular ways of using pop-ups are the following:

Popup Form

These pop-ups are type forms meant to gather the information you receive from your potential customers and create a proper digital marketing strategy that will keep them engaged with your brand.

Captivating Animations

Another standard pop-up method is captivating animations, as they create an emotional connection with the user that incites them to fill out the form or perform specific actions within your website.

Call-to-action Buttons

The final method we will discuss is call-to-action buttons, which are crucial if you want your pop-up to work. They are meant to convince users to perform a specific action, such as purchasing a product, registering to your platform, etc.

5 Alternatives to Banner Pop-ups

If banner pop-ups aren’t your cup of tea, there are hundreds of other pop-ups you can choose from.

Some of the most common are the following:

1. On-click Pop up

These pop-ups are triggered once the user clicks on a particular area. One good example is when they click on the “about us” site, sometimes a menu with success cases may appear on the user’s screen.

However, you must be careful when using this pop-up, as sometimes it can distract the user from the original action they were performing, which may cause them to lose interest and leave the website.

The best way to use these types of pop-ups is when the user clicks on a place that doesn’t redirect to another page, as this won’t interrupt their navigation and will allow them to receive the information you wish to present to them.

Timed Popup

This is the most commonly used type of pop-up, as it consists of an automatic banner that shows up after the user has been on the page for a long time. The whole point is to grab the user’s attention and point it towards something they may be missing out about the page. A common practice is to trigger these pop-ups once the user spends 30 seconds without clicking on anything.

Please always use this strategy with care and use content related to the page’s objectives, such as preventing cart abandonment by offering free shipping on an e-commerce page.

Scroll Pop up

You can also use scroll pop-ups, which get triggered once the user scrolls to a particular page section. You can also program it to appear once the user stops scrolling. This will give them something extra to read and a call to action to perform once they’re done with the website.

The best thing to do is to relate the page’s content to the pop-up’s content, increasing the conversion rate.

Exit Intent Popup

This type of pop-up commonly appears on pages once the platform recognizes the user hovering over the close tab button, and it is meant to keep them on the page for a longer time.

If you want this pop-up to be successful, you must offer something that prevents the user from leaving the page. This is why it is also commonly known as a retention pop-up. Nonetheless, achieving this goal isn’t easy, as you usually will have to offer a special discount or freemium content to keep the user as engaged as possible.

Stationary Banners

Finally, the last alternative we’ll be reviewing is stationary banners. These banners are commonly displayed at the top of the page and are used to showcase some advertisements.

They are commonly big and eye-catching, which may make them annoying to some people. Still, experienced marketers can find a way to make them as less intrusive as possible not to affect the users’ experience. 

One of the best ways of doing this is keeping the content related to their websites, such as lead magnets or other relevant call-to-actions.

Why Banner Pop Ups Should Be Included in Your Growth Strategy

Although Google is highly against mobile pop-ups, you shouldn’t eliminate them from your digital content strategy.

Therefore, we will review five key reasons you should include pop-ups on your website.

  • Attention-grabbing

You must never forget that people’s attention spans are extremely short, which means they may miss important information on your site. You can prevent this by delivering these key messages through pop-ups.

  • They Draw the Eyes to What’s Most Important

Most website visitors know that pop-ups indicate something important and should pay attention to it. Therefore, they will usually take time to analyze what the banner says instead of forgetting about it immediately.

  • They’re Versatile

Back in the day, if you wanted to use pop-ups, they would have clogged up the user’s desktop, preventing them from using the website for what they intended. However, nowadays, you can program certain triggers that will show the pop ups you desire at the right moment of the user’s experience.

  • They Keep the Site Clean

A critical element that has been gaining more and more relevance is the website’s aesthetic. Nowadays, it is crucial to create visually appealing interfaces to prevent users from leaving the page due to visual noise. This makes it challenging to show special messages without damaging the website’s interface, so adding pop-ups can sometimes be highly effective and necessary.

  • They Increase Conversions

The main reason why most people use pop-ups is that it has been demonstrated that they increase the conversion rates of the website. On average, they convert up to 3% of visitors who see them, but the best pop ups can increase that rate to 9%.

They are also helpful for increasing the site’s engagement and promoting users to perform specific actions.

Getting Started with Poptin

If you’re new to digital marketing, you don’t need to fear pop-ups. Many people have given them a bad reputation, but that’s because they don’t know how to use them properly.

With the proper guidance, you don’t have to worry about increasing your bounce rate; that is where Poptin comes into the picture.

Poptin provides the right features you need to execute successful pop-up strategies that decrease bounce rates and keep your users engaged with your website’s content.

The most commonly used pop-ups are exit-intent popups, but there are hundreds of other types you can try for your website, and with Poptin, you can experiment with all of these types until you find the one that works the best for you.

If you’re still unsure whether to incorporate pop-ups into your digital marketing strategy or not, let us tell you about the following case studies of companies that decided to use Poptin to increase their sales:

  • Green Banana: This company managed to increase its conversions up to 400% in only one month.
  • Scrumbles: It received 56 new sign-ups and increased its conversion rate to 20% in only two weeks.
  • XPLG: This company got 33 new clicks and 20 email addresses thanks to its lead magnets.
  • Okisam: It increased its webinar registrations three times in the past two months and performed 17 new business meetings in only one month.
  • Shapewear Wholesale: It increased its customer acquisitions three times compared to past months.

These successful pop up campaigns were created thanks to Poptin, so we highly encourage you to check out all of our services and become the next business on this list. Try Poptin for free today!

She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.