All CRO e-commerce 8 min read

Boost Your Holiday Sales with Eid al-Adha Popup Campaigns

Author
Abbey Claire Dela Cruz May 5, 2025

Eid al-Adha, also known as the Festival of Sacrifice, is one of the most important holidays in the Islamic calendar. It commemorates Prophet Ibrahim’s devotion and willingness to sacrifice his son in obedience to God. The celebration is marked by gatherings, gift-giving, charitable acts, and festive shopping, making it a high-spending period across many communities worldwide.

For eCommerce businesses, this presents a valuable opportunity to connect with customers through timely, culturally relevant campaigns. From clothing and gifts to travel and food, shoppers are actively looking to buy. By using strategic popup campaigns, you can engage visitors, reduce cart abandonment, grow your email list, and boost conversions, just in time for the holiday season.

Why Popups Work for Eid al-Adha

During Eid al-Adha, shoppers are highly motivated, they’re actively searching for gifts, apparel, food, and travel plans to prepare for the holiday. This creates a surge in online traffic, and with the right popup strategy, you can convert that traffic into real sales and long-term customer relationships.

Here’s why popups are especially effective during Eid al-Adha:

  • High Purchase Intent: Many shoppers have a clear purpose during this season, whether it’s buying gifts for loved ones or treating themselves. Timely popups can guide their journey and help them complete purchases faster.
  • Reduces Bounce and Cart Abandonment: Exit-intent popups and time-sensitive offers can prevent shoppers from leaving your site without buying. A well-placed popup can mean the difference between a bounce and a conversion.
  • Builds Your Email List: Even if a visitor isn’t ready to buy, a compelling Eid-themed email popup with a discount offer can capture their contact info and bring them back later.
  • Increases Cultural Relevance: Festive designs, warm greetings, and localized offers create an emotional connection with your audience. Shoppers are more likely to buy from brands that recognize and celebrate their traditions.
  • Boosts Brand Recall: By integrating Eid-specific colors, animations, and messaging, your popup stands out, leaving a lasting impression beyond the holiday.

When implemented thoughtfully, popups during Eid al-Adha don’t just increase short-term sales, they build long-term trust and customer loyalty.

Eid al-Adha Pop Up Ideas

Here are just a few ways to use your pop-ups for Eid al-Adha:

  • Promote Your Travel Sales with Coupon Popups:

    Many people love to travel this time of year, so you can provide coupon popups for your services. Do you offer travel deals or want someone to book an accommodation for their trip? This is a great time to do it!
eid al-adha popups website campaigns
  • Eid al-Adha greeting popups with discount and confetti animation to welcome website visitors

    Make a great first impression with warm greetings and festive visuals.
  • Eid Mubarak Greeting Popup: Welcome visitors with a heartfelt Eid Mubarak message paired with seasonal colors, Islamic geometric patterns, or confetti animation.
  • “Surprise Gift” Button: Add a clickable button with a hidden discount to delight visitors. This small moment of joy creates an emotional connection and increases dwell time.
  • Time-limited Eid al-Adha popups that are only available during the holiday season

    These Eid al-Adha popups are only available during this season, so you’re not offering outdated content. This will help you drive more sales as you evoke a sense of urgency in your customers. This is highly effective in converting first-time visitors, reducing cart abandonment, and generating more email subscribers.
eid al-adha popups website campaigns

To add a countdown timer, go to the Add Elements tab on the Poptin app and choose Timer.

  • Encourage visitors to subscribe to your newsletter to get exclusive discounts and promotions

    While you hope people buy for the holiday season, you can ask for their email address to provide more information and market to them all year long.
eid al-adha popups
  • Exit-intent popups highlighting related product recommendations

If someone starts to exit the page, offer Eid al-Adha pop-ups to provide more recommendations with discounts! This way, it’s easy for customers to add an interesting product to their cart without browsing through your online shop. This boosts sales and browsing experience all at the same time.

How to Create Your Eid al-Adha Pop Ups with Poptin

Now that you know why this holiday is so great for business, here’s how to create popups using Poptin:

  • Choose a Template
    Select a popup template from the library or start from scratch with a custom design.
  • Enter Basic Details
    Fill in the popup name, domain, and status. Then, click “Customize Poptin.”
  • Customize the Design
    Edit the text, choose button styles, and design the background to match your branding and Eid theme.
  • Add Elements
    Include icons, countdown timers, coupons, shapes, extra text, and other elements.
  • Set Advanced Display Effects
    Choose how your popup appears and exits—options include slide-in and more. You can also customize background effects like confetti or snow, and set how the popup can be closed (e.g., close button, timer, etc).
  • Define Triggers and Targeting
    Click “Next” to set up behavior triggers like exit-intent, scroll depth, or time delay.
    Customize targeting options based on device (mobile/desktop), specific pages, and display frequency.
  • Use Advanced Targeting Features
    Refine your campaign by setting filters like date, country, traffic source, IP blocking, and more.
  • Schedule Your Popup
    Set display schedules so your popup only runs during your Eid promotion period.
  • Publish Your Popup
    Click “Next” again, and your Poptin is ready. Copy the code and embed it into your website by following the on-screen instructions.

Visit our Help Guide for more tutorials.

Best Practices to Follow

Boosting holiday sales with an Eid al-Adha popup campaign involves several best practices to effectively engage with your audience and drive conversions. Here are some strategies you can consider:

  1. Understand Your Audience: Know your target audience’s preferences, behaviors, and cultural sensitivities related to Eid al-Adha. This will help you tailor your campaign to resonate with them effectively.
  2. Create Compelling Offers: Develop exclusive discounts, bundles, or special offers that are appealing to your audience during Eid al-Adha. Highlight how these offers tie into the spirit and significance of the holiday.
  3. Design Eid-themed Popups: Use Eid-specific imagery, colors, and greetings in your popup designs. Make sure the design reflects the festive and cultural aspects of Eid al-Adha to create an emotional connection with your audience.
  4. Limited-time Promotions: Leverage the urgency of the holiday period by offering limited-time promotions or flash sales through your popups. This can create a sense of urgency and encourage immediate action.
  5. Personalization: Personalize your popups based on user behavior and demographics. Tailor your messaging to different segments of your audience to make the offers more relevant and compelling.
  6. Mobile Optimization: Ensure that your popups are mobile-friendly, as many users may be accessing your site via mobile devices during the holiday period.
  7. Clear Call to Action (CTA): Use strong and clear CTAs that prompt users to take action immediately, such as “Shop Now”, “Claim Your Offer”, or “Discover Eid Specials”.
  8. Integrate with Email Marketing: Combine your popup campaign with email marketing to reach out to existing customers and subscribers. Send personalized Eid greetings and exclusive offers via email to drive traffic to your site.
  9. Social Media Promotion: Promote your Eid al-Adha popup campaign on social media platforms using relevant hashtags and engaging content. Encourage followers to visit your website and avail of special offers.
  10. Monitor and Optimize: Track the performance of your popup campaigns in real-time. Analyze metrics such as conversion rates, click-through rates, and engagement levels. Use this data to optimize your campaigns for better results.

By implementing these best practices, you can create a successful Eid al-Adha popup campaign that not only boosts your holiday sales but also enhances your brand’s connection with your audience during this festive season.

Eid al-Adha Popup Strategy Timeline

Maximize your holiday marketing impact with a simple, strategic timeline. Here’s a quick-launch checklist to guide your campaign from setup to post-Eid engagement:

2 Weeks Before Eid: Plan & Design

  • Choose your popup formats (welcome, countdown, exit-intent, etc.)
  • Create Eid-themed designs with festive visuals and messaging
  • Preview and test popups across devices (desktop and mobile)

1 Week Before Eid: Build Anticipation

  • Launch early access sign-up popups or VIP lists
  • Start collecting emails for exclusive offers
  • Promote sneak peeks via social media or your homepage

Eid Week: Go Live

  • Launch your main popup campaigns (flash sales, coupon offers, gamified popups)
  • Use countdown timers and urgency messaging to drive conversions
  • Monitor performance daily and make quick tweaks if needed

Post-Eid: Follow Up & Retain

  • Send thank-you popups or emails to recent shoppers
  • Promote complementary products via exit-intent popups
  • Use a survey popup to gather feedback and improve future campaigns

Wrap Up

Using Eid al-Adha popups is a smart and timely way to turn website visitors into loyal customers. Whether you’re offering gamified discounts, or exclusive limited-time deals, popups help create the right experience at the right moment.

With the right strategy and tools like Poptin, you can create festive, high-converting popup campaigns that resonate with your audience. Don’t miss out—get started today and make the most of Eid al-Adha!

Ready to create your Eid al-Adha campaign? Start designing festive popups with Poptin today and turn holiday traffic into loyal customers. Get started for free

What’s Next?

Popups are just the beginning. Keep momentum going with these resources:

She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.
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