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Active conversion tracking is paramount for the overall success of your business. Everyone in your business, from marketing and sales departments to the board of directors, can benefit from active conversion tracking because it allows you to set and attain specific goals. Even…

Every business finds it necessary to generate more leads, collect more email addresses, and get more sales. That is completely understandable because all of us want to succeed and achieve more business targets. The only question is how to achieve “more” without spending…

You have probably already heard that if you can’t measure each part of your business, you can’t grow it. Of course, this should not be taken for granted. This sentence is mostly true and should be taken seriously. But why is that? Firstly,…

Affiliate marketing is big business. If you’ve ever wondered how much money you can make in affiliate marketing, or if it’s even possible, check out this study from STM Forum: Obviously, there’s a lot of opportunity to generate revenue through affiliate sales. Success…

Email marketing is one of the most effective ways to stay in touch with your customers and increase your return of investment (ROI). In fact, studies show that for every $1 spent on email marketing you can expect the average ROI of $42. …

Customer experience is central to any business’s success. Statistics show that the better experience you can deliver, the greater your customer retention will be. A study conducted by Econsultancy and Adobe called the 2020 Digital Marketing Trends Report quizzed organizations on which was…

When crafting business plans and strategies, we often allot great effort to look for platforms that would enable us to automate and simplify things for website development, content management and email marketing. Of course, these are the more major ones. One of these…

In today’s market, you can find many different tools for a variety of purposes. Each of them aims to help you achieve your desired results, automate various processes, and save your money and time. However, the real question is – which of these…

Anyone who runs any type of business will agree that there are many different challenges on the road to success. We believe that it sounds very familiar to you, whether you run your own business or work for clients. Of course, one of…

As a business owner, your job doesn’t end in selling your products/services. If you want to earn more, you have to look for innovative ways to sell your offerings, and constantly improve, refine, and optimize your sales strategy from time to time.  For a…