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Did you know that you can use Instagram to grow your email list? It’s a smart and effective way to find your way to your followers’ inboxes. Although it’s not possible for Instagrammers to subscribe directly to your email list on the platform,…

Email marketing software is designed to help you get more deliverability with your emails. You can also create surveys and offer integration with social media. However, there are countless options on the market, making it tough to find the right software. Though you…

Email marketing is one of the trends that every business and entrepreneur uses to generate leads and boost engagement. Marketers believe that emails offer higher ROIs among all the channels. Therefore, email marketing platforms like ActiveCampaign have a lot of users who are…

Everyone in the business world knows that email is the king of all communication forms. While some people still want to be called, most people prefer on-the-go information. Texts might not be enough when you’ve got a lot to say. Therefore, email still…

Email marketing is one of the most effective ways to stay in touch with your customers and increase your return of investment (ROI). In fact, studies show that for every $1 spent on email marketing you can expect the average ROI of $42. …

When I first started, email was my preferred marketing tool of choice. It was easy, you could find a ton of email lists, and it isn’t that hard to write a polished, professional email. Still, there were many things to do and ponder,…

E-mail marketing is a great way for local businesses to explore a number of opportunities to connect and drive sales in their region. With E-mail marketing, you get the opportunity to talk to customers directly, even when they have not visited your store…

Everyone Hates Marketers. That’s right. Actually, everyone hates bad marketers because bad marketers take all of us out of the game.  Hence, I wanted to share some of the best ways to avoid being a bad marketer – especially when it comes to…

Picture this: the CEO of a reputable company fills up a form on your site to download an eBook, and after you reach out to them and tell them about what your company does, they respond favorably. Score! So you email back, hoping…

How are you keeping in touch with your customers and prospects? Social media, mobile texts, and blog comments are great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience. Don’t believe it?…