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The primary goal of any eCommerce business is to increase sales. He does everything in his power to increase the chance of making as many purchases as possible. What is important is to dedicate yourself to your potential customers from the moment they…

Human psychology plays a powerful role in marketing. According to Harvard professor Gerald Zaltman, an overwhelming “95% of our purchase decision-making takes place in the subconscious mind.” And at the center of all that decision-making lies emotions and uncontrolled urges that truly shape…

So how does a business grow anyway? Because of a good quality product or service? Or maybe through the lowest price on the market? Perhaps because it is unique? Well, it is no secret that business is growing and increasing because of the…

If you’re involved in digital marketing, you’re almost certainly utilizing social media to generate leads and sales. Don’t believe me? Just look at the statistics. Pew Research Centre found that 79% of parents on social media reported looking for information within their network.…

Pop ups have a bad reputation in the industry. While many think they’re distracting or annoying, nothing matches the power of the optimized pop ups for your business. Pop ups are very similar to the catchy and flashy banners used in traditional marketing…

It’s a great idea to use video marketing to generate more leads for your conversion funnel. It can aid in the development of a stronger brand image, the enhancement of client connections, and the eventual growth in revenue. As a result, understanding effective…

More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your brand as a…

Regardless of your niche, calling today’s business landscape “competitive” would be an understatement. With so much competitor content, it’s becoming increasingly difficult to set yourself apart as a brand and catch your customers’ attention. It’s no longer a matter of building a business…

Where would our companies be if we didn’t listen to our customers? In the graveyard of failed businesses, that’s where. Customer feedback is essential for delivering products and services to your customers that they actually want to pay for and to make sure…

Marketing funnels provide structure to your customer acquisition strategies. Designing and developing an efficient conversion funnel requires careful planning. You need to conduct competitive analysis, devise audience engagement strategies, select the most appropriate platforms for engagement, and more. This guide will discuss how…