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In this competitive global business landscape, companies are exploring new strategies to gain an edge over others and capture a greater market share. To help them with lead generation and turn website visitors into paying customers, they use many different tools, including OptinMonster…

The holiday season is an exciting time for online retailers, especially with the many opportunities it brings to connect with customers and increase sales. For those who celebrate, Hanukkah — the Jewish Festival of Lights — offers a unique opportunity to tap into…

Webinars are a goldmine for lead generation, often delivering 2-3x more qualified leads than other content formats.   In fact, 85% of marketers who use webinars as a marketing tool consider them essential to their overall strategy, underscoring their importance today. Yet, even the…

Travel Tuesday is becoming one of the hottest shopping days of the year, especially for those looking to book trips, tours, and experiences at the best prices. Falling just after Black Friday and Cyber Monday, this day offers incredible opportunities for travel brands…