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Halloween is many people’s favorite time of the year. It’s the perfect time for both children and adults to have fun.  Due to the holiday’s popularity, eCommerce stores have analyzed customer behavior to determine the best way to optimize the websites. Incredibly, 71%…

Did you know that more than 21 percent of people are prepared to spend between $100, and $500 for Valentine’s Day? While the day may bring excitement for many love birds, it is also a great time for businesses, who profit greatly from…

Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While it’s important that…

More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your brand as a…

A sales funnel is an important viewpoint of every business. It represents a framework that helps businesses visualize their customers’ journeys.  Not only does it streamline prospects towards becoming customers, but it gives businesses opportunities to scale up by identifying room for improvement…

Father’s Day is just around the corner, and according to recent retail predictions, this will be a big one this 2021. A survey conducted by the NRF shows that 75 percent of consumers are planning to commemorate this event with the best gift…

You launched your website a few weeks ago. But your sales and revenues remain stagnant. That’s disappointing. Maybe, your site has quality content. Perhaps, its loading speed is convenient. Or it is easy to navigate. Then, why are your traffic and client conversion…

Marketing funnels provide structure to your customer acquisition strategies. Designing and developing an efficient conversion funnel requires careful planning. You need to conduct competitive analysis, devise audience engagement strategies, select the most appropriate platforms for engagement, and more. This guide will discuss how…

If your lead generation was a ship, a sales funnel would be its captain. Everyone knows that running a business means first researching your target audience. But what’s next? Yes, you’ve got to build a website that converts big time. And there are…

If you say e-commerce is growing, it would be an understatement. It’s booming and there’s arguably any sector that comes closer to e-commerce in terms of yearly growth. The global retail e-commerce market is projected to reach $6.54 trillion by 2023. In 2014,…