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The human brain is highly receptive to images and videos. Such content is committed to memory and retained for a longer time. In recent years, brands have realized this trend and started leveraging the power of video in their marketing campaigns. The year 2020 faced…

There are many stages related to creating a Facebook campaign, which positively influences its success. Setting the correct objective, a good copy for your ad, high-quality images with the right call to action, a short and focused landing page, etc. However, and with…

After you create your Instagram profile and make it to your taste, the next step is to cash in on all the hard work. To monetize those hard-earned likes and comments, you need to pay attention to a range of tasks you need…

When your business is on social media where you already have an audience, there are a lot of valuable insights you can gain. These insights will help you make better marketing as well as business decisions. Now, brands have been diving deep into…

One of the most successful businessmen, Microsoft Corporation co-founder Bill Gates, said that “If your business is not on the internet, then, your business will be out of business.” This line speaks volumes about the new age that is about to come, the…

Social media has become one of the main tools used by marketers nowadays for brand building. Several marketing campaigns are now built around social media for a wider reach and better engagement with customers. It is a great platform where marketers like you…

Did you know that you can use Instagram to grow your email list? It’s a smart and effective way to find your way to your followers’ inboxes. Although it’s not possible for Instagrammers to subscribe directly to your email list on the platform,…

Do you enjoy making and sharing videos for your friends on social media? Are you a professional video blogger or just a passionate hobbyist videographer? Whatever purpose you have in mind, producing video clips for social media often requires some post-production process to smoothen…

What makes social media marketing a go-to for businesses and marketers? Well, who can ignore these platforms when there are nearly 3.2 billion people (and growing) using them? It just wouldn’t be smart not implementing social media into your digital marketing strategy. The…

Chatbots have been on the rise for the last 2 years and compared to the first prototypes from some years ago they improved drastically due to artificial intelligence and natural language processing capabilities. You can now use a chatbot as a sophisticated and…