Having a huge email list database is such a precious asset.
No wonder why marketers and businesses from different industries are willing to spend so much time and resources just to achieve it.
We cannot judge them either. The stronger your email list, the more influence you have toward your potential customers.
Importance of Growing Your Email List
The people on your email list are the first ones to know about your newly published blog, your upcoming event, your newly-launched product offering, and many others.
Through your email list, you’re gaining more for your business than you can ever imagine.
Studies suggest that email remains the best channel for better ROI, noting that revenue from email has increased proportionately by 28% in one year, according to the Email Marketing Industry Census.
Meanwhile, based on Emarsys’ recent survey on small & medium-sized businesses, 80% of all customer acquisition and retention efforts revolve around email marketing, making it a channel of choice for marketers and business owners alike.
If you haven’t turned your focus on your email marketing strategies, specifically about growing your email list because of other business priorities, this article will make you realize how easy it could be even for busy persons like you.
As you leave your email marketing initiatives to platforms like AWeber, an email marketing software specifically designed to help small businesses thrive and grow, you need the right platform to also grow your leads so you can maximize the potential of your email efforts.
The Secret Element: Pop Ups
Pop up windows serve as lead magnets. Most visitors don’t tend to subscribe from your email list the moment they visit your website for the very first time. It’s your job as the marketer or business owner to turn them into leads and usher them to your email list database seamlessly.
One effective way to convert them is to use pop-ups that integrate your magnets, whether through an exclusive offer, discounts, free downloadable content, and many others.
To help you with your goals, learn how to create pop ups and forms with Poptin for seamless AWeber email marketing integration.
How to create a pop up window?
If you don’t have any experience or prior knowledge of coding, worry no more!
A user-friendly pop up builder like Poptin will allow you to create high-converting pop ups in just less than 2 minutes. Such a tool is designed to help you grow your leads and acquire more sales by improving your conversion rate in no time.
Visually appealing windows would only take a little bit of your time to finish, and you’re sure that quality isn’t compromised because of the presence of beautiful pre-made templates.
You can choose from several different varieties of pop-up windows by Poptin:
- Full-screen overlays
- Countdown pop-ups
- Slide-in popups
- Top and bottom bars
Not only that, but Poptin also provides several important items for successful lead acquisition and engagement:
- Creates well-designed engaging pop-ups
- Builds embedded forms
- Sends automatic emails
With Poptin’s drag and drop editor, you won’t spend too much time understanding the specifications of the whole interface. It’s easy and perfect for beginners, even those who aren’t inclined with layout design.
On the left side, you can see the control menu with a variety of options. This part would allow you to personalize and customize the elements on the pop-up window according to your brand theme.
Once you choose a Poptin name, you can already insert or delete fields, choose an image or a premade background, add texts, edit colors, select fonts, sizes, and many others.
Mixing and matching different options really makes the whole designing process easy and fun, especially once you’re close to achieving the pop-up window you envision.
After creating your pop-up window, you can now proceed with the rest of the Poptin features, the targeting, and triggering options.
- Targeting options. Decide to whom you want your pop up window to appear. You can set your desired parameters such as countries that visitors come from, date and time, traffic source, certain URLs and website pages, and similar.
- Triggering options. Decide when exactly the pop-up window will appear, such as exit-intent, percentage of scrolling page, time delay, on-click, among others.
As you edit the options on the left side of the screen, a preview on the other side is automatically generated, allowing you to see how it actually looks like and the exact timing it would appear on the screen.
The platform is also equipped with built-in analytics and A/B testing capability that would greatly help you to understand the behavior of visitors and improve your lead generation strategies.
How to integrate your pop ups with AWeber?
AWeber is packed with awesome features that simplify email marketing, making it fun and enjoyable for marketing professionals and entrepreneurs alike.
It allows users to create and customize email templates and landing pages with its AI-powered smart designer. Like Poptin, its builder uses a drag and drop interface that requires no coding skills.
Since the process is fully automated, you can send emails and reach more visitors with ease.
Growing your email list is the job of pop-ups. You can automatically add to your email list all the visitors that subscribe via Poptin’s website pop ups.
To successfully do this, you need to connect your pop up to your AWeber account through Poptin.
AWeber has an active integration with Poptin that only requires a few clicks so you can experience a smooth email marketing integration.
Just follow these easy steps below. You may be surprised at how fast the whole process really is!
Step 1: Login to your AWeber account and copy your email and password as registered on AWeber
Step 2: Now go back to your Poptin Dashboard and click on the pencil icon next to the popup where you want to add the AWeber integration
Step 3: Click on the Authenticate button to sign in to your AWeber account via Poptin
Step 4: Put your email and password here to authenticate
Step 5: Select the AWeber list from the dropdown below
Step 6: Click on the Approve button:
Click on the Next or Publish Changes button to save the integration in the popup’s settings
And, you’re done!
Easy, right? In just a few minutes, you’re able to connect your pop up window to your AWeber account. You’re ready to experience a smooth email marketing campaign automation!
As you do this process from time to time, you’re sure to memorize it, making it as easy as ABC.
Since you’re done, now is the time for you to curate awesome content that would act as effective lead magnets to generate more subscribers and future customers.
As you thrive in the business and dream for a strong list of email leads, you have to have the right tools to help you turn it into reality.
With AWeber, you can do so much with your email marketing efforts. What you need to secure is a lead generation tool that is packed with advanced features that would allow your pop-ups to reach endless potential and generate only the best results.
If you’re looking for a free and easy-to-use option that has all the features that other apps offer to grow email lists, then look no further, Poptin is the perfect match for you!
Whether you want to create high-converting pop ups, website forms, autoresponders, and many others, Poptin has the right solutions. It also becomes easier too with the presence of well-designed premade templates that you can just customize and align to your website theme.
With AWeber’s easy installation with Poptin, you’re set to experience immense improvement on your subscription rate, sales, and business as a whole!