If you’re involved in digital marketing, you’re almost certainly utilizing social media to generate leads and sales. Don’t believe me? Just look at the statistics. Pew Research Centre found that 79% of parents on social media reported looking for information
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Ideas for Businesses to Grow Their Email List
Building an email list and utilizing it for promotion could be one of the successful marketing cornerstones. However, the problem with email marketing is the difficulty of persuading people to opt-in and become subscribers. Businesses are trying various methods to
8 Tips For Writing Email Marketing Copy That Converts
Email marketing is much more than automating emails and getting conversions on your website. Part of the reason email marketing is so popular and gets an ROI of 4200% is email copy—the juicy words in the email which highlight the
How Optimizing Pop Ups Can Be a Great Option For Your CTR Strategy
Pop ups have a bad reputation in the industry. While many think they’re distracting or annoying, nothing matches the power of the optimized pop ups for your business. Pop ups are very similar to the catchy and flashy banners used
A Definitive Guide On Effective Video Distribution Strategies
It’s a great idea to use video marketing to generate more leads for your conversion funnel. It can aid in the development of a stronger brand image, the enhancement of client connections, and the eventual growth in revenue. As a
9 Tips to Make Your Blog Posts More Engaging
What’s the average engagement rate you get from your blog posts? Do you get shares, likes, and comments that do a steady job of increasing your following? Or do your articles seem to vanish in the sea of content being
6 Signs Your Website Isn’t Impressing Your Customers
Your website needs to be built with your customers’ needs in mind. If they’re not enjoying what you have to offer, they could easily leave and find someone else to deliver what they’re looking for. You might have built a
A Step-by-Step Guide to Building a Successful Outbound Sales Strategy
Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While
4 Ways Small Businesses Can Use Analytics to Boost Marketing Efforts
This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive
5 Crucial Metrics You Must Track to Grow Your Customer Experience
17Did you know that about 50% of your customers will stop visiting your site even if they like and enjoy your products, solely because their experience through the process wasn’t satisfactory? Startling, we know, but it’s true. No more can
