With frequent advancements to algorithms and the introduction of various machine learning options, SEO has changed a lot over the past few years. It also has become tough to survive for most enterprise sites that have been neglecting SEO trends over the past…

There are several ways to reach your customers and pitch your business offerings. Each channel has its own promise and unique advantage. However, there is one place where you are guaranteed to get their maximum attention and response — your prospect’s inboxes. One…

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…

In the world of marketing for new businesses, lead generation is the holy grail. The use of almost any lawful strategy that can attract new or potential consumers is worthwhile. However, just as in any other industry, business owners and service providers must…

Online shopping has become a worldwide phenomenon in recent years, with more than half of all people now buying something for themselves or others over the internet. In this blog post, we’ll discuss the different types of online customers and how to get…

There are enormous digital marketing techniques. However, each of them does not work for your business. The new economic and digital norms have not been easy to adapt to in the restaurant industry. While you continue to try innovative marketing techniques, now is…

If you’re a marketer, sales rep, or business owner trying to generate more leads via social selling, then you’re at the right place. The most important thing to know about social selling is that it’s crucial to choose the right social platforms. Consider…

A lead is a person who has shown some level of interest in what you offer. They might not be ready to buy yet, but they have expressed interest in your product. The goal of lead generation is to turn those leads into…

Not so long ago, the idea of doing a comparison between Wix and Shopify wouldn’t have made much sense. Although both tools are popular alternatives to WordPress and used for website design and content management, the two services were originally intended for quite…