Tag-Archiv: Analytik

Having a large, loyal consumer base is imperative for a successful business. But how do you create such a consumer base? To generate and maintain customer loyalty, you must know your target audience inside out. And for this, you will need consumer behavior…

The modern market is highly competitive, and only businesses that utilize the right tools are still winning. Today’s most powerful tools serve to collect a vast amount of data about visitor stats, behavior, and habits. The data brings plenty of benefits to businesses…

This COVID-19 pandemic affected different industries differently. Some industries boomed while others were on the receiving end of this pandemic. For instance, the e-commerce and entertainment industry saw record growth while the travel and tourism industry was worst affected. There were obvious reasons…

This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive sets of data…

When you use email marketing software, you’re freeing up your time. It automates much of the process, and it’s quicker to set things up. There are plenty of options available, and Zoho Campaigns is one. With it, you can customize your messages, create…

User research is one of the most important activities for early-stage companies and their products. All of your team’s hard work won’t matter if the product you create isn’t of value to anyone. For this reason, it’s crucial to perform a detailed user…

So you’ve invested in a new website, made sure it has the perfect look and feel, good UX, excellent content, the right images etc. Once launched, at some point, you’ve probably asked yourself “so. . . how’s my new website performing?”. All website…

I’m sure you’ve heard of “Bounce Rate” and you know that a high bounce rate is bad for your web site etc… Lets take a moment to clear things up: Who Are You Mr. Bounce Rate? Google’s definition of “Bounce Rate” is the…