The human brain is highly receptive to images and videos. Such content is committed to memory and retained for a longer time. In recent years, brands have realized this trend and started leveraging the power of video in their marketing campaigns. The
Tag Archives: content marketing
Email Marketing As A Growth Lever for Your Business
There are several ways to reach your customers and pitch your business offerings. Each channel has its own promise and unique advantage. However, there is one place where you are guaranteed to get their maximum attention and response — your
Major Factors to Increase Domain Authority [Updated 2022]
Almost all the web owners are familiar with the domain authority and the benefits of increasing it. There are a lot of efforts required to increase the domain authority of a site and usually, it takes months and years to
How to Stay Ahead in A Highly Competitive eCommerce Marketplace
There are more than 24 million eCommerce sites worldwide. In the age of social distancing, many businesses are also making an online transition. However, more eCommerce companies mean more competition. Hence, businesses must be able to use effective marketing tactics
8 Technical Tips for SEO in eCommerce
When designing eCommerce websites for clients, you already know that SEO is a crucial factor. The advantages of an online store SEO promotion as the first digital channel for attracting customers: This channel does not require a massive infusion of
Content Writing in a Time of Crisis
We’re facing an unprecedented, at least in our lifetime, the situation around the Covid-19 pandemic. People around the world are adjusting to a life with limited social contact, rearranged work setups, and uncertain future plans. Content writing in such a situation
How To Measure The ROI Of Your Content Marketing
You can invest loads of money into content marketing, but it can also be one of the hardest things when it comes to tracking your return on investment (ROI). But it’s important that you figure this out so that you
The 4 Processes I Use to Create Engaging Content that Converts
There’s around 2 million blog posts written every day. No matter your niche, it’s getting harder to stand out with your content as time goes by. In a world filled with fluff and content written purely for the sake of
Why Website Owners Should Not Neglect Content Marketing
Content marketing, and inbound marketing in general, has lately become one of the trendiest marketing tools. In a world where our eyes are trained to automatically ignore banners and ads posted on the net there rose a need to “reinvent
