Tag Archives: marketing strategy

I once dismissed a service after seeing its price. Then I started searching for alternatives. Two hours later, I was subscribing to the same service after they sent me an email offering a 50% discount. That’s the power of effective email marketing. Email…

Using marketing channels to find potential customers for your e-commerce is actually a very cost-effective business growth strategy. They allow you to interact with prospects and to use those precious moments to attract their attention. Be it through newsletters, social networks, paid advertisements,…

Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While it’s important that…

More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your brand as a…

The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different.  Customer acquisition and retention are essential for SaaS companies…

When your business is on social media where you already have an audience, there are a lot of valuable insights you can gain. These insights will help you make better marketing as well as business decisions. Now, brands have been diving deep into…