Do you ever wish you had one last chance to stop your visitors from leaving your site empty-handed? This is exactly what exit-intent popups do.
An exit-intent popup pops up when a user is preparing to leave your website. These popups work as an powerful tool for collecting leads, saving sales, offering discounts, and much more. They work by tracking the behavior of users, such as the motion of rapidly moving the mouse towards the “close” button on a browser…and then a targeted message pops up just in time to stop them from leaving and re-engaging them.
Why do exit intent popups matter in 2025? Online competition is more fierce than ever, and the attention spans of people are growing shorter. So, exit popups offer that crucial second chance to convert visitors before they leave. It doesn’t matter if you are running an eCommerce store, a SaaS company, or simply a blog – using these exit-intent popups can greatly improve your conversion rates and improve your marketing efforts.
Here, we will look at nine of the best options for those looking for exit intent popup software you can use this year to improve sales, reduce cart abandonment, and grow leads. From beginner-friendly options to advanced solutions, these tools can help you make the most of every person who comes to your website.
What Can Exit Intent Popups Help You Achieve?
Exit-intent popups are a last chance to engage a visitor before they leave a website. They help a company maximize on an opportunity that otherwise might have been lost. Here are some of the key benefits of using exit intent popups:
- Recover Abandoning Visitors Before They Leave – Instead of watching your potential customers slip away, an exit popup will give you one final chance to capture their attention with a compelling offer, reminder, or other incentive.
- Reduce Cart Abandonments – One of the main reasons a company will use exit-intent popups is preventing visitors from abandoning their shopping carts. By offering discounts, free shipping, or limited-time deals, with exit-intent popups, you can encourage visitors to complete their purchase.
- Grow Email or SMS Lists – One of the keys of long-term marketing success is to build a strong customer database. Exit popups can help collect phone numbers and email addresses by offering discounts, exclusive content, or early access to sales in exchange for contact information.
- Promote Special Offers, Guides, eBooks, and Lead Magnets – Many businesses use exit popups to drive lead generation by offering resources like eBooks, webinars, whitepapers, or exclusive content.
- Survey Visitors to Understand Why They are Leaving – Understanding why a person is leaving your site without taking any action can help to improve your overall marketing strategy. Exit-intent popups can feature short surveys to gather information about pricing concerns, product doubts, or website experience.
- Encourage Social Media Followers or App Downloads – Exit popups can finally be used to grow your social media audience or increase the number of app downloads by encouraging users to follow your brand before they exit.
9 Exit Intent Popup Software to Use in 2025
1. Poptin
- Best for: Small businesses, eCommerce, SaaS
- Top Use Cases: Cart recovery, lead generation, special offers
- Key Features: Drag-and-drop builder, autoresponders, advanced targeting, A/B testing, integrations with CRM and email tools and more.
- Pros: User-friendly interface, customizable templates, great analytics
- Cons: Free plan has limited features
- Pricing: Free plan available, paid plans start at $25/month
2. OptinMonster
- Best for: Marketing professionals, agencies, large businesses
- Top Use Cases: Lead capture, cart abandonment recovery, customer segmentation
- Key Features: Exit-intent technology, behavior automation, customizable templates, A/B testing
- Pros: Advanced targeting options, mobile-friendly popups
- Cons: Can be expensive for small businesses
- Pricing: Starts at $9/month (billed annually)
3. Sleeknote
- Best for: eCommerce, content marketers
- Top Use Cases: Email collection, promotions, lead magnets
- Key Features: Fully customizable popups, no-code design, segmentation, analytics
- Pros: Easy to use, personalized popups
- Cons: Higher pricing for small businesses
- Pricing: Starts at $49/month
4. Wisepops
- Best for: Brands looking for highly customizable popups
- Top Use Cases: Lead generation, discount offers, surveys
- Key Features: Drag-and-drop builder, smart targeting, analytics dashboard
- Pros: Versatile customization, great UX
- Cons: Higher cost compared to alternatives
- Pricing: Starts at $49/month
5. Sumo
- Best for: Bloggers, startups, small eCommerce businesses
- Top Use Cases: Email collection, cart recovery, social media growth
- Key Features: Simple setup, integrations with Shopify & WordPress, mobile-friendly popups
- Pros: Free version available, easy to use
- Cons: Limited design customization in free version
- Pricing: Free plan available, paid plans start at $39/month
6. Justuno
- Best for: eCommerce stores, advanced marketers
- Top Use Cases: Cart recovery, product upsells, promotions
- Key Features: AI-driven targeting, advanced segmentation, A/B testing
- Pros: Robust feature set, great for Shopify users
- Cons: Learning curve for beginners
- Pricing: Starts at $29/month
7. ConvertFlow
- Best for: Marketers, agencies, eCommerce businesses
- Top Use Cases: Lead gen, audience segmentation, automated workflows
- Key Features: Multi-step popups, seamless CRM integration, drag-and-drop editor
- Pros: Powerful automation, highly customizable
- Cons: Can be complex for beginners
- Pricing: Free plan available, paid plans start at $99/month
8. Picreel
- Best for: Businesses looking for AI-driven exit popups
- Top Use Cases: Lead capture, cart abandonment, feedback collection
- Key Features: AI-based exit detection, heatmaps, real-time analytics
- Pros: Smart targeting, user-friendly interface
- Cons: Limited free plan features
- Pricing: Starts at $14/month
9. Privy
- Best for: Shopify store owners, small businesses
- Top Use Cases: Cart abandonment recovery, email collection, discount promotions
- Key Features: Drag-and-drop builder, integrations with Shopify and Mailchimp, SMS marketing
- Pros: Affordable, great Shopify integration
- Cons: Fewer advanced targeting options
- Pricing: Free plan available, paid plans start at $15/month
Conclusion: Which Exit Intent Popup Software Should You Choose?
It doesn’t matter whether you’re looking to recover sales, capture leads, or promote offers to website visitors—there’s a tool here for you. Each platform we’ve reviewed comes with unique features, so the best choice for your business will depend on factors like your specific needs, budget, and technical expertise.
Still unsure which option is best for you? Here’s a breakdown of our full recommendations:
If you want an easy-to-use tool that is cost-effective with powerful targeting, Poptin is an amazing choice. It’s great for businesses of all sizes, solopreneurs, and startups that want to implement exit popups without a lot of hassle or learning curve. This is our top pick of all the exit intent popup software, but for some people, other tools might be more appropriate.
For example, if you are a marketing professional or agency, OptinMonster is a good choice. It offers advanced features and automation. This might be “too much” for some, but it has very powerful targeting, segmentation capabilities, and A/B testing. This is a great exit intent popup software for companies that are looking for high-level customization and analytics. If you don’t need all of the advanced features, another option may be better.
If you are someone who runs an eCommerce store, and you are looking for a seamless Shopify integration, your best bet is either Privy or Justuno. Both of these tools were created with eCommerce in mind, offering features like popups for cart abandonment, discount offers, and the ability to upsell to boost conversions.
Do you want AI-driven popups? If you do, we recommend Picreel. It has amazing smart targeting capabilities, and features like heatmap tracking. This makes it perfect for companies that are looking for data-driven insights to improve engagement and conversions.
Looking for a great option for an all-in-one solution? ConvertFlow is our choice for those who want multi-step popups, audience segmentation, and automated workflows to enhance engagement and conversions.
Choosing the right exit-intent popup tool can make an amazing difference in how effectively you engage your visitors and drive conversions. Consider your goals, evaluate your options, and then choose the tool that best aligns with your company strategy.
To get started with Poptin for free click here
