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5 Formidable Alternatives to Get More Leads

Businesses everywhere want to use their websites to convert and get more email sign-ups. The efficient way to do that is through website forms.

You can create just about anything you want, but the most popular are email forms, contact forms, and order forms. However, you need the right form builder to do it all.

Most of them don’t offer free forms, but some software options include it with the full package. That way, you get more leads!

What is Formidable?

Formidable is a WordPress forms plugin. It goes far beyond regular contact forms with its drag-and-drop form builder. That way, you can create quizzes, surveys, and order forms easily.

In a sense, this is a solution-focused form plugin for WordPress. With it, you can build whatever you need.

You’re sure to appreciate the many features available:

  • Mobile-responsive forms
  • Optimized for speed and server performance
  • Pre-built templates
  • Drag-and-drop editor
  • Full entry management for surveys and website forms
  • GDPR-friendly
  • Smart surveys with reports
  • Accept payments from the forms
  • Boost sales and conversions

However, prices are a bit high, so you might want to compare it with these Formidable alternatives:

Top Formidable Alternatives


Poptin is an all-in-one solution for website conversions and leads. Many people already use its pop-up features. However, it also includes an autoresponder and drag and drop form builder

You’re sure to appreciate the intuitive inline builder for forms. You can easily create responsive forms embedded on your website. With that, it is easy to customize the templates, choose where to put them, and much more.

There are plenty of fields to help you build an advanced form. Collect feedback, gain more leads, and more:

  • Email fields
  • Checkboxes
  • Dropdown menus
  • Phone number field
  • Text field
  • Radio button
  • Date field

Check out some of these fantastic features:

  • Advanced targeting
  • Advanced analytics
  • Flexible options for after the form is submitted (autoresponder message, redirects, conversion to social media, thank-you messages, much more)
  • A/B testing
  • Integration with CRMs and Emailing systems
  • Create website forms quickly

Learn more Poptin features here.

Everyone enjoys the advanced targeting options. You can show the form to specific visitors and maximize the results of your work.

With Poptin, you can create any form type you want, including order forms. There’s nothing you can’t do!


In a sense, you get free forms at your disposal because they are part of the pricing packages. Prices are:

  • Free – Free for 1,000 visitors
  • Basic – $19/mo. for 10,000 visitors
  • Pro – $49/mo. for 50,000 visitors
  • Agency – $99/mo. for 150,000 visitors


  • Colorful interface
  • Easy to use
  • Automation functionality
  • Tell it what to do after someone submits a form


  • Generic-appearing designs

Most people rave about Poptin. One person said it was easy to use and had all the necessary integrations.

Another person said that they were highly impressed with the metrics. It’s easy to see how many visitors and submissions you get each month.

However, others complain about the pricing structure. One person said it should be unique visitors instead of unique views because they got one million visitors a month and only use Poptin for the blog. 


ProntoForms is an automated platform that helps you collect data about the company. You can then share those results with your back-office systems. However, this is an internal form builder and doesn’t offer website forms.

Here are just some of the benefits of using ProntoForms:

  • Abbreviation detections
  • Appointment management
  • App management
  • Accounting integration
  • Archiving/retention
  • Audit trails
  • Collaborative development and tools
  • Change order management
  • Budget tracking
  • Ticket scanning


This is a standalone service, and the pricing is as follows:

  • Essentials – $15/month/user
  • Advanced – $45/month/user
  • Enterprise – Custom prices


  • Easily customizable to your needs
  • Flexible and technologically-advanced
  • Easy to create files


  • Hard to change data frequently
  • Can take a while to learn to use

Most people say that they like the system. One person says that it’s a powerful tool that helps them create eForms with intuitive controls.

However, others complain that there’s no drag-and-drop editor. It takes a long time to move elements, and you can’t select multiple items at once.


Kissflow is end-to-end workflow software. With it, you can deal with unstructured and structured workflows easily. Plus, anyone can create automated processes, build project boards, and more, though it is an internal forms system.

Consider these features:

  • Automated business apps
  • Advanced reporting
  • Progress monitoring
  • Set user permissions
  • Define workflows
  • Custom form builder (internal)


With any of the pricing plans, you get a 14-day trial. After that, it costs:

  • Basic – $16/user/month
  • Advanced – $22/user/month
  • Fully Loaded – $30/user/month

You get more features as you progress to higher tier levels.


  • Simple to use
  • Ideal for SME
  • Scalable


  • Not suitable for website forms (external)
  • Needs more localization for regions
  • Not many integrations

One reviewer said that this is easy to use, design, and deploy without coding. Using Kissflow, the business digitized most of its processes.

However, most people complain that when the new version came out, it was too hard to migrate. They ultimately left because of this.


FormAssembly is a great web form platform. If you plan to create any website forms, this could be the best one.

Here are a few of the features to consider:

  • Build a variety of forms (order forms, contact forms, email forms, etc.)
  • Easy to navigate
  • Great interface
  • Drag-and-drop functionality
  • Different data types
  • Dynamic pick-lists
  • Large template library
  • Smart features (save/resume, calculated fields, conditional logic, etc.)
  • Can provide PCI certification and HIPAA compliance


The prices for FormAssembly are:

  • Professional – $99/month
  • Premier – $249/month
  • Enterprise Cloud – Custom
  • Compliance Cloud – Custom 


  • Integration with SalesForce
  • Intuitive interface
  • Mobile-responsive


  • High prices compared to other Formidable alternatives
  • More informative error messages required

The reviews about FormAssembly are everywhere. One person said it’s well-suited as a standalone form builder or to capture internet-based forms.

Others say that it is only suitable to use with SalesForce. While there are other integrations, they’re all payment-based.


Growform is considered a multi-step form builder. With it, you can create beautiful and responsive forms to capture more leads. 

Check out the many features to see if it’s suitable for you:

  • Drag and drop functionality
  • Task management
  • Payment processing
  • Electronic signatures
  • Access controls and permissions
  • Forms builder
  • Workflow management
  • Reporting and analytics
  • Offline forms
  • Collaboration tools
  • Mobile-friendly forms
  • Forms automation
  • No coding required
  • Easy to set up and use


The pricing structure for Growform is:

  • Hobbyist Plan – $39.99/month
  • Agency Plan – $74.99/month


  • Over 300 Zapier integrations
  • More than 10 templates
  • Simple editor


  • Needs more direct integrations
  • High prices

Most of the positive reviews for Growform focus on the ability to customize the templates. You can build forms faster.

However, most of the negative reviews talk about the need for direct integrations. Zapier lets you connect any app, but there should be direct integrations for Slack or Hubspot.


Everyone needs website forms on their sites. Customers like to have options, so they can fill out a form when it suits them.

For example, contact forms can protect you from spam. It’s also a professional courtesy extended to the visitor. They feel confident they can get in touch whenever the need arises.

Email forms are crucial for generating leads. It’s so easy for someone to subscribe to your newsletter. That shows they’re interested, which qualifies them. However, without that crucial piece of information, you can’t directly message someone about your deals, promotions, or products.

Order forms are also important. Your staff has a lot of things to do. If they’re taking calls for orders, you want to simplify the process. It’s much easier to file the invoice and get the order sent out quickly. Plus, it reduces the risk of errors.

With Poptin, it’s easy to create various forms for your website. In fact, you’re not limited to emails, orders, and contact forms. You can build anything you want or need. It also lets you add pop-ups to your site. 

That way, you can grab the visitor’s attention at the best time possible. Its exit-intent technology is first-rate. This protects you from cart abandonment and also boosts lead generation and conversions.

Are you ready to take your website to the next level? With so many Formidable alternatives, you can quickly make website forms and pop-ups. However, Poptin has you covered, and it’s easy to use and simplified.

Sign up for free to get started!

She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.