If you’re running a Shopify store, then you know that increasing your conversion rate is key to your success. After all, if people visit your store but do not buy anything, you’re losing money!
In this blog post, we’ll discuss 19 tips that you can use to improve your conversion rate and start making more sales. Thanks for reading!
- 19 Tips to Improve Shopify Store’s Conversion Rate
- 1. Use high-quality product images
- 2. Write detailed product descriptions
- 3. Use compelling product videos
- 4. Use customer reviews and ratings
- 5. Use social proof
- 6. Use trust seals and logos
- 7. Offer free shipping
- 8. Use a strong call to action
- 9. Grow your social media accounts
- 10. Use a catchy headline
- 11. Test and analyze your results
- 12. Use a clear and concise checkout process
- 13. Use a sales funnel
- 14. Use A/B testing
- 15. Use targeted marketing
- 16. Use a popup form
- 17. Offer discounts
- 18. Use urgency and scarcity tactics
- 19. Optimize your product pages for search engines
- Why Shopify Conversion Rate Matters
- Comparing Conversion Rates Based on Your Niche
19 Tips to Improve Shopify Store’s Conversion Rate
There are several tools and tips at your disposal to improve your Shopify store’s conversion rate. In this section, we’ll go over the 19 most effective ones.
1. Use high-quality product images
If you want people to buy your products, you must show them what they’re buying. That’s why high-quality product images are so important. Use shots that show off your products in the best light possible, and always use a zoom feature to give customers a closer look.
2. Write detailed product descriptions
Along with great images, you also need great descriptions of your products. Write clear and concise descriptions highlighting each product’s features and benefits and showcasing them with an optimized Shopify theme. Be sure to use keywords throughout your descriptions so that they show up in search results.
If you need some writing inspiration, you can use a tool like Copy.ai or Jasper to create some AI-generated text for you. For example, enter the name of your product in a short description, and these AI tools will generate a well-crafted product description.
3. Use compelling product videos
Video is becoming an increasingly important part of online marketing and can be a great way to sell your products. Create short, informative videos showing your products in action and explaining what makes them unique. You can also use video to tell your brand’s story and create a connection with customers.
There are a ton of video editors to choose from, but I like to use simple software like Wave, which offers video templates, stock images, audio, and so much more. You don’t need video editing skills and can output a high-quality video in an hour or two.
4. Use customer reviews and ratings
Ratings and reviews are other powerful ways to increase your conversion rate. Include customer reviews on your product pages, and use a rating system to help customers make quick decisions.
5. Use social proof
Social proof is the idea that people are more likely to act when they see that others have already done so. Showing off customer testimonials, social media shares, and sales numbers can significantly increase your conversion rate.
6. Use trust seals and logos
If you want customers to feel confident about buying from your store, you need to use trust seals and logos. These badges show that your store is reputable and trustworthy, which can help increase conversions.
But be careful not to go crazy with these. Keep them small and avoid using tons of colors. Otherwise, they will just come off as spammy.
7. Offer free shipping
One of the biggest inhibitors to buying online is the fear of added costs, such as shipping fees. Free shipping can remove this barrier and encourage more people to buy from your store.
8. Use a strong call to action
A solid call to action is one of the essential tools you have for increasing your conversion rate. Make sure your call to action is clear and concise, and place it prominently on your product pages.
Also, make sure that the call to action matches your brand’s color scheme. This will help ensure there is consistency throughout your website.
9. Grow your social media accounts
Acquiring more social media followers will allow you to show your posts to more potential customers and increase engagement. This can be done through partnerships, posting high-quality content, using appropriate hashtags, and even using Instagram growth services.
10. Use a catchy headline
Your headline is the first thing customers will see when they visit your product pages, so make sure it catches their attention. Use a headline highlighting your products’ benefits and encouraging people to learn more.
11. Test and analyze your results
The best way to improve your conversion rate is to test different tactics and analyze the results constantly. Try other things and see what works best for your store. The more you experiment, the better your chances of increasing your sales.
Do this by making one change to your store and defining a test period for that change. It could be 14 days or one whole month. Whichever time it is, stick to it for every change you make. Then at the end of the test period, check your conversion rate and see how it was affected compared to the previous month.
12. Use a clear and concise checkout process
The checkout process is another critical part of the buying process. Ensure your checkout process is easy to navigate and ask for only the necessary information.
13. Use a sales funnel
A sales funnel is a process that helps you convert more of your website visitors into customers. It starts by getting people to visit your site, convincing them to buy something, and turning them into loyal customers. You can use different tools to create a sales funnel, including pop-ups, landing pages, and email marketing. Appmaker is one of the leading Shopify mobile app builders that converts websites into mobile apps without technical knowledge if you want to target mobile users.
14. Use A/B testing
A/B testing is a process of experimentation that allows you to test different things like landing pages, email copy, and more to see which one performs better. This can be a great way to determine what works and doesn’t to increase your conversion rate.
If you want to test this with your Shopify store for your following email newsletter, you can create an A/B test email with an email platform like Klaviyo. This will allow you to send out two separate emails to a specific percentage of your audience. Then Klaviyo will determine the winner based on the open or click rate and send the rest of the emails using the won variation.
15. Use targeted marketing
One of the best ways to increase your conversion rate is to target your marketing efforts to people who are likely to be interested in your products. Use data-driven marketing strategies to identify your ideal customer, and focus your efforts on reaching them.
16. Use a popup form
A popup form builder like Poptin is a great way to gather information about potential customers without being too intrusive. For example, use a Shopify popup form to offer a discount or incentive for signing up for your mailing list or to request feedback about their experience with your store.
You can use Poptin to create pop ups and email forms on Shopify. Click here to install.
17. Offer discounts
Discounts are a great way to get customers to buy from your store. There are a few ways to do this:
- Send a discount code to your email subscribers
- Provide a discounted upsell of the same product immediately after a customer purchases
- Offer a discount code triggered by an exit-intent technology
18. Use urgency and scarcity tactics
Urgency and scarcity are two of the most powerful tools to increase your conversion rate. Use phrases like “Only X left!” and “Sale ends soon!” to create a sense of urgency and get more people to purchase before you run out of stock or the sale is over.
19. Optimize your product pages for search engines
If you want people to find your products, you must ensure your product pages are optimized for search engines. Use relevant keywords in your titles and descriptions, and ensure your pages are correctly tagged.
Why Shopify Conversion Rate Matters
A high conversion rate is essential when running a successful e-commerce business. A high conversion rate means more website visitors are buying from your store, resulting in more sales and profits.
You’ll learn more dollars per sale with a higher conversion rate, thus making your marketing efforts more profitable. This is great for your store’s immediate profitability and can also be a beautiful asset if you decide to sell your store.
Shopify is a platform that makes it easy to set up an online store. One of the benefits of using Shopify is easily tracking your conversion rate, among many other vital metrics.
Comparing Conversion Rates Based on Your Niche
It’s essential to focus on your niche to improve your Shopify conversion rate. However, different niches have different conversion rates, so it’s necessary to know what to expect if you want to improve your results.
There are several ways to compare conversion rates based on your niche. For example, you can use data from studies that significant e-commerce platforms have conducted or use information from third-party sources.
Take the chart below, for example, provided by Growcode:
You’ll see that the conversion rates for the industries above vary pretty widely. This could be because of the buying patterns of the purchasers in each sector, the amount of competition in each industry, or even the price points for products in those industries.
Once you know the average conversion rate for your niche, you can start focusing on improving your results. But don’t follow these numbers too religiously, as the conversion rate can vary widely based on what you’re selling within a particular niche. Instead, focus on profitability and customer satisfaction.
You can do many things to improve your conversion rate, and using the tips and tools in this article is a great place to start. If you want to increase your online sales, it’s essential to improve your conversion rate. By using the tips and tools in this article, you can see an increase in your sales and profits.
Author bio: Cody is the founder of CodyArsenault.com, a blog that provides the tools and techniques to help others learn how to make money online. He’s operated several e-commerce and niche blogs and generated seven figures in online sales.