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What Is a Pop Up? The Only Guide You Need

Didi Inuk
February 16, 2023
All, marketing de contenu
Pop ups have become a game-changing tool for businesses across all industries. This is because they offer a great way to get people’s attention in today’s busy world. With so many eye-catching designs and templates to choose from, a popup can easily be…
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Email Automation: How to Use it to Generate Leads

Didi Inuk
February 9, 2023
All, marketing par courrier électronique
In today’s fast-moving world, email automation is a great place to start if you’re looking to build quality leads through your marketing campaigns. It offers an effective way to reach potential customers quickly and easily while being a powerful tool for driving engagement…
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7 Reasons You Should A/B Test your Email Campaigns (+ What Elements to Test)

Auteur invité
February 3, 2023
All, marketing de contenu
Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…
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9 Best Pop Up Builder Software for 2023

Abbaye Claire Dela Cruz
January 30, 2023
All, CRO
Many companies in today’s world still use target marketing to focus their marketing efforts on specific groups of customers who are likely to purchase their products or services. Pop ups help such companies to quickly reach a large number of potential customers, thereby…
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Micro-Segmentation In Marketing: What It Is + Examples

Poptin Team
January 26, 2023
All, Commerce électronique
One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…
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How to Build a Sales Funnel for SaaS Businesses

Didi Inuk
January 19, 2023
All, Commerce électronique
Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…
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The Importance of Email Security in Marketing

Auteur invité
January 14, 2023
All, marketing par courrier électronique
Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…
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The Ultimate Guide to Lead Nurturing

Abbaye Claire Dela Cruz
January 10, 2023
All, la génération de prospects
In such a competitive business environment, every single lead generated is essential. You can’t afford to lose a potential customer because your team members lack the primary lead nurturing skills to close the deal. This is why it is essential to always have…
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11 Marketing Tips to Optimize Your Logistics Business

Poptin Team
January 8, 2023
All, marketing par courrier électronique
Logistics is a critical part of the supply chain management process and is proliferating.  According to an Allied Market Research report, the logistics market was valued at $7,641 billion in 2017 and is forecasted to surpass $12,000 billion by 2027, with a growth…
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7 Email Marketing Templates To Try Out This Holiday

Poptin Team
January 6, 2023
All, Commerce électronique
The holidays represent a significant sales opportunity. However, it is not that easy to attract the attention of holiday season buyers. With every brand putting up, special discounts, and deals on their products, you must do something different to stand out in the…
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