How are you keeping in touch with your customers and prospects? Social media, mobile texts, and blog comments are great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience. Don’t believe it?…

Having a digital presence is important in today’s world and you have to capitalize on opportunities to create an interactive website, optimize your e-commerce website and captivate your audience. When you want to revamp your e-commerce website; as a client it is important…

Despite the belief that emails are a thing of the past, studies show that an email marketing campaign is still the best way to generate leads, alongside direct customer engagement, social media, and opt-in pop-ups. However, as good as your emails might be,…

Selling products and services online is the way of doing business today. For some, it’s a gold mine, and for others, it’s a day-to-day struggle. But how you go about running your business is critical. You have to think outside of the box…

Shopify is one of those gold mines online merchants don’t want to miss out on. This platform is helping digital retailers boost their brand visibility and sales – but only if used correctly. At peak times, this platform boasts $870K in sales per…

Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that it can increase…

If you’ve been doing online marketing long enough you should understand by now the importance of conversion rate optimization (CRO), and how improving a key metric like conversion rate- even in small percentages- can have a major impact on your business’s bottom line.…

With the endless count of websites in every conceivable niche and the Internet being flooded with content that’s churning at an unimaginable pace, grabbing the share of desired traffic is a tough feat to achieve. While attracting organic search traffic is tough, retaining…

What makes social media marketing a go-to for businesses and marketers? Well, who can ignore these platforms when there are nearly 3.2 billion people (and growing) using them? It just wouldn’t be smart not implementing social media into your digital marketing strategy. The…

Digital marketing is an arena that witnesses tremendous changes. Many firms try to keep pace with the host of changes that take place every year. Well, 2019 is no different. What defines digital marketing trends 2019? We too wonder… There is a dramatic…