This COVID-19 pandemic affected different industries differently. Some industries boomed while others were on the receiving end of this pandemic. For instance, the e-commerce and entertainment industry saw record growth while the travel and tourism industry was worst affected. There were obvious reasons for that. As countries around the world started imposing lockdowns and restrictions on their citizen, they were forced to stay in their homes and were not allowed to travel.
This led to an uptick in e-commerce sales as most people are buying everything online. Even consumer behavior started shifting and marketers need to adopt new strategies to stay relevant in the post-pandemic world. Marketers need actionable insights to do that. That is exactly what we will give them in this article.
In this article, you will learn about amazing marketing statistics that will drive your future marketing strategy in a post COVID world.
7 Marketing Statistics That Will Blow Your Mind
Here are seven eye-opening marketing statistics you wished you knew earlier.
1. People Spend 8 Hours Everyday consuming Digital Media
If you see the graph which compares the time people spend with digital media and traditional media, you will see a huge contrast. The number of hours people are spending with digital media will increase to eight hours while the number of hours people spend consuming traditional media such as TV, radio, and newspaper is 5.5 hours and showing a downward trend.
Marketers need to adopt an omnichannel approach to marketing in order to stay on top of the mind of their target audience. Start off by creating a professional website and publish blogs regularly. Next, invest in paid search and guest posting on other authoritative sites in your niche.
Grab local business listings and make sure that all your contact information is present there so customers can easily get in touch with your business. Double down on digital media and reduce your expenditure on traditional media.
2. Social and Paid Search Showed Positive Growth During The Pandemic
Two digital marketing channels which performed the best during this pandemic were paid search and social media. Not only that, we saw marketers put their confidence in these two channels, which is why they have also become quite competitive during this pandemic.
Here is how digital marketers can take advantage of these two channels.
- Use Google Ads feature to launch hyper-targeted ad campaigns
- Increase conversions by launching Facebook conversion campaigns
- Run B2B ads on Linkedin by creating specific user segments with Linkedin website demographic feature
3. Digital Ad Spending Has Reached $389 Billion
Digital ad spending was slow in 2020 but picked up pace in 2021. In fact, digital ad spending grew only 2.4% in 2020 but gained a lot of momentum and grew by 17% in 2021. This translates into a massive jump of 14.4% in a year. Today, digital ad spending has reached $389 billion and will grow to $526 billion by 2024.
This clearly indicates that if you want to stay ahead of your competition, you will have to increase your digital ad spending and use your budgets the right way.
Avoid making Facebook ad mistakes that cost you money. You will have to make money online to negate its negative impact. Start off by running low-budget Facebook ads as a test case.
Schedule your ads and select the audience correctly so your ad goes live at the right time and reaches the people you want to convey your message to.\
4. Key Driver Behind Increasing Video Usage Is Finding Information About Products and Services
According to video statistics, the video will account for 80% of all internet traffic by the end of 2021. The number of video users will grow from 1.4 billion in 2016 to 1.9 billion in 2021. Did you know how many videos all these users watch every month? All these video users watched 3 trillion minutes of videos every month. Yes, you read that right, it is trillion with a T.
One of the primary drivers behind this exponential increase in video consumption is consumers’ urge to do research before making a purchase. They are using Kickstarter videos to search for products and services as well as brands. That is why both B2B and B2C marketers are using video as a marketing tool.
5. 60% of Marketers Don’t Know What Core Web Vital Is
With Google prioritizing user experience over other ranking factors, it was shocking to see most marketers being unaware of core web vitals let alone optimize their website to benefit from the core web virtual update. If your website does not fulfill the criteria set by Google’s core web vital update, you will experience a dip in your rankings.
Start off by implementing lazy loading and take other measures to speed up your page load times and enhance the user experience of your website.
6. Mobile Accounted For More Than Two-Third Paid Search Ad Clicks
With more and more people accessing the web through their mobile devices, it is imperative for businesses to optimize their landing pages and ad copy for mobile devices.
Just making few minor tweaks such as replacing the shop now button with a shop via phone button can make a world of difference. You can also call-only ads and message-based extensions or divert users to your mobile app that you get from the best app developers.
This can connect your customers directly to your business when they click on your ad. Instead of experimenting with different ads format, stick to the tried and tested ones that have a proven track record of delivering exceptional results.
7. TikTok Ad Spending Will Surge By 44% in 2021
TikTok is the new social media sensation. If you think that TikTok only works for teenagers and young adults then you are wrong.
A 44% increase in TikTok ad expenditure clearly shows its potential for businesses. Just because TikTok is the next big thing does not mean that you should jump right in straight away. Do your research and know exactly why do you want to advertise on TikTok.
Next, set up a TikTok ad campaign with your goal in mind. Lastly, create custom reports to make campaign tracking easier.
Which of these marketing statistics will have the biggest impact on the future of marketing in your opinion? Share it with us in the comments section below.
Irfan Ak is a tech-savvy & experienced digital content strategist at Branex. With over 12 years of digital marketing experience. He is a regular contributor on various websites. He has worked with several brands and created value for them.