Every online retailer knows the frustration of abandoned shopping carts. Customers who show interest in your products but leave without completing the purchase can represent lost opportunities for sales. However, with the right strategies, you can turn these inactive carts into conversions.
One effective tool for engaging with users who abandon their carts is the use of popups. Inactive carts occur when users add items to their online shopping carts but fail to complete the checkout process.
This can happen due to various reasons such as distractions, unexpected costs, complicated checkout procedures, or simply changing their minds. In this article, we will explore how to leverage popups to recover sales from inactive carts and boost your revenue.
Recovering Inactive Carts
A surprising rate of 69% of shoppers abandon their carts. That’s roughly about 8 in 10 shoppers who do not complete their purchases. Recovering inactive carts is a valuable opportunity to recapture all that lost revenue.
You reach out to users who have shown interest in your products, and have a chance to remind them of their abandoned carts and provide incentives or assistance to encourage them to complete their purchases – which can result in increased conversions and higher overall sales.
Using Popups to Engage Inactive Cart Users
Popups are powerful lead generation tools that can be used for catching the attention of users who have abandoned their carts. They’re unique and effective because they can be applied at crucial moments in the sales funnel process to enhance and inspire the customer into taking action or simply checking out.
There are a number of popups and popup strategies that you can use to engage inactive cart users. Each type serves a unique purpose and can be implemented based on your specific goals and target audience. Let’s explore some of the most effective types of popups
Types of Popups for Inactive Carts
Exit-intent popups are triggered when a user’s mouse cursor moves towards the exit button or outside the active browser window. These popups are an effective way to capture the attention of users who are about to leave your website without completing their purchase.
They target inactive users at an important time with something valuable in order to make them reconsider.
Here’s an example of an exit-intent popup created with Poptin.
The best exit-intent popups don’t just have a CTA and a discount/offering. They carry a value so enticing and so carefully constructed that it makes the user ‘stop in their tracks’. The design, CTA, message and branding contributes to the success of the popup.
Exit-intent popups can offer discounts, highlight special promotions, or ask for feedback to address any concerns the user may have.
These are triggered after a specific period of time spent on a webpage or when a user remains inactive for a predetermined duration. They are useful for engaging users who have shown interest in your products but have not taken any action.
Time-based popups can showcase personalized recommendations, offer free shipping, or provide additional information to motivate users to make a purchase.
Cart Abandonment Popups
Cart abandonment popups are displayed when a user adds items to their cart but leaves the website without completing the checkout process. These popups are specifically tailored to address the concerns or hesitations that led to cart abandonment.
They can remind users of the items left in their cart, offer limited-time discounts, or provide assistance through live chat or customer support.
How To Create Effective Popup Strategies for Inactive Carts
Understanding the different types of popups is the first step in curbing cart abandonment, the next step is to create effective popup strategies that engage and convert inactive cart users into paying customers.
Focus on Personalization
One important thing for successful popup campaigns is making them personal. When you customize the popup to match what the user likes and has done before, you can get more people interested and buying. Use information like what they’ve looked at, items they didn’t buy, and what they’ve already bought to give them special offers and suggestions that they’ll really like.
Image Source: Mailerlite
Craft Compelling Copy
The copy used in your popups plays a crucial role in capturing the user’s attention and conveying your message effectively. Use persuasive language, clear call-to-action statements, and a sense of urgency to encourage immediate action. Keep the copy concise and focused on the benefits or incentives users will receive by completing their purchase.
Offer Incentives and Discounts
Offering incentives and discounts can greatly motivate people to buy. You can give special discounts, free shipping, or time-limited promotions to encourage them to make the purchase. Show them how much they’ll benefit from these offers, and explain how it will solve their problems or fulfill their desires.
Optimizing Popup Design and Placement
The way you make and place your popups can really make a difference. Make sure your popups match your brand in terms of design and personality. Use different colors, cool pictures, and CTAs to get people’s attention. Also, put the popups in the right places at the right times, so they don’t bother people while they’re using your website.
Best Practices For Turning Inactive Carts into Sales with Popups
While popups can be powerful tools for engaging with inactive cart users, it’s important to implement them with these best practices to maximize their impact.
A/B Testing and Analytics
To optimize the effectiveness of your popup, conduct A/B testing to compare different versions and variations of your popups.
Test different headlines, offers, designs, and targeting strategies to identify the most effective combinations. Additionally, leverage analytics tools to track the performance of your popups and gain insights into user behavior and conversion rates.
With the increasing use of mobile devices for online shopping, it’s crucial to ensure that your popups are mobile-responsive. Design your popups to adapt seamlessly to different screen sizes and orientations, providing a user-friendly experience across all devices.
Mobile-responsive popups enhance usability and engagement, resulting in higher conversion rates.
Frequency and Timing
While popups can be effective, bombarding users with excessive or poorly timed popups can lead to annoyance and frustration. Find the right balance by carefully controlling the frequency of your popups.
Consider implementing exit-intent or time-delayed triggers to avoid interrupting the user’s browsing experience. Additionally, provide an option for users to easily dismiss or close the popup if they are not interested.
Compliance with Privacy Regulations
It’s important to respect user privacy and comply with applicable privacy regulations when using popups. Ensure that your popup practices align with data protection laws, such as the General Data Protection Regulation (GDPR).
Clearly communicate your data collection and usage practices, and provide users with the ability to opt-out or manage their preferences.
Follow-up Actions to Take To Maximize Conversions on Inactive Carts
Popups are just the beginning of the customer re-engagement process for your inactive carts. To further maximize conversions from inactive carts, consider implementing follow-up actions as outlined below.
Image source: factory.dev
Retarget Inactive Carts with Emails
Email retargeting campaigns can be highly effective in nurturing and converting inactive cart users.
Send personalized emails reminding users of their abandoned carts, offering additional incentives, and providing relevant product recommendations. Use compelling subject lines and engaging content to encourage users to revisit their carts and complete their purchases.
Launch Social Media Retargeting Campaigns
Social media platforms offer opportunities for remarketing to inactive cart users. Use targeted ads and sponsored posts to reach out to users who have shown interest in your products.
Customize your messaging based on their abandoned cart items or preferences, and provide links that lead them directly back to their carts or checkout pages.
Refine Your Customer Support Efforts
Offering excellent customer support can make a significant difference in converting inactive cart users into satisfied customers. Implement live chat features or provide clear contact information, allowing users to easily seek assistance if they have questions or concerns. Prompt and helpful responses can build trust and address any barriers that might be preventing users from completing their purchases.
While using popups can be effective, there are some common challenges to be aware of and overcome.
Balancing User Experience and Intrusiveness
It’s important to strike a balance between capturing user attention and respecting their browsing experience. Avoid using overly intrusive popups that can irritate users and lead to negative perceptions of your brand. Instead, focus on creating popups that are engaging, informative, and non-disruptive.
Avoiding Popup Fatigue
Repeatedly bombarding users with the same popups can lead to popup fatigue, diminishing their effectiveness. To prevent this, rotate and refresh your popup designs, offers, and messages periodically. By keeping your popups fresh and relevant, you can maintain user interest and engagement.
Addressing Technical Limitations
Technical limitations, such as browser compatibility or ad blockers, can impact the visibility and functionality of your popups. Ensure that your popups are compatible with different browsers and consider alternative methods, such as inline content or non-intrusive notifications, to reach users who have ad blockers enabled.
Recovering sales from inactive carts is a crucial aspect of maximizing revenue for online retailers. With popups, you can engage with users who have abandoned their carts, address their concerns, and provide incentives to complete their purchases.