When composing an email, every section matters. One often-overlooked component is the PS (postscript), a section that may seem optional but can serve as a strategic element to enhance your message. Whether you’re writing to colleagues, clients, or customers, a well-placed PS can increase engagement, make your email stand out, and add a personal touch.
Although writing a PS in an email is not mandatory, its thoughtful use can offer several benefits. It can emphasize important information, provide a reminder, or add an unexpected twist to your message. In this article, we’ll walk you through how to write PS in an email effectively, highlighting its uses and benefits.
What Does PS Mean?
PS stands for postscript, originating from the Latin phrase “post scriptum,” meaning “written after.” It’s used to add thought after the main body of the message is concluded, almost like a footnote. The PS section is typically placed after your sign-off (like “Best regards” or “Sincerely”) at the bottom of an email.
Traditionally, PS was used in handwritten or typed letters when it was difficult to edit content without rewriting the entire letter. Today, even though editing digital content is easy, the PS still has a valuable place in emails. It grabs attention, especially in longer messages where the reader might skim through the bulk of the content but notice the PS at the end.
In a professional setting, a PS in an email is generally considered acceptable, as long as it’s used thoughtfully and sparingly. It can bring a touch of informality or personal flair without disrupting the email’s overall tone. Whether you’re writing for business or personal communication, learning how to write PS in an email can enhance your message’s impact.
How to Use a PS in an Email
Using a PS in an email isn’t complicated, but it should be purposeful. Below, we’ll explore several creative and practical ways to incorporate a PS section into your emails effectively.
1. Follow Up on a New Update
One of the simplest uses for a PS in an email is to provide a subtle follow-up on a new update. If the primary email topic is already laid out and you don’t want to disrupt the flow, a PS can work as a gentle nudge for further communication.
For example: PS: By the way, I’ll follow up with more details on the project timeline early next week.
This type of PS in an email reminds the recipient that there’s something upcoming, without making the email too long or overwhelming.
2. Offering a Bonus or Coupon
For businesses, PS in an email is a great way to highlight special offers, bonuses, or discounts without overloading the email’s main content. It provides a “bonus” touch that customers love, especially when used strategically in marketing emails.
Example: PS: Don’t forget, you can use the code DIWALI15 for an extra 15% off on your next purchase, just in time for the festival season!
Including special offers in a PS can boost engagement and conversion rates because readers may be intrigued by what’s mentioned at the end of the email.
3. Adding a Personal Touch
Sometimes, a PS can be used to add a small personal note to the message, especially if your email is otherwise formal or business-related. It’s a great way to show a little personality without shifting the tone of the main message.
For instance: PS: I hope you had a great weekend! Let me know how your trip went – it sounded amazing!
This approach makes your email feel more human and personable, which is often appreciated, especially in more professional or transactional communication.
4. Ask an Unrelated Question
When you want to ask a question that may not be directly related to the core message of the email, a PS is a great spot for it. It doesn’t detract from the main purpose of the email but allows you to touch on another topic without sending an entirely separate email.
For example: PS: Quick question – have you seen the new product designs from last week’s meeting? I’d love to hear your thoughts.
This casual addition can make the recipient feel like they’re part of a more informal conversation while still maintaining the email’s primary focus.
5. Congratulate Someone with a PS
A PS in an email can also be a perfect place to send a small congratulatory note, especially if it’s unrelated to the email’s core message but still worth acknowledging. It’s a simple way to add a personal touch that feels thoughtful.
For example: PS: Congrats on the team’s recent win! I knew you’d knock it out of the park!
By doing this, you can maintain the professional nature of your email while still making the recipient feel acknowledged and appreciated.
How Can Adding a PS Help?
Incorporating a PS in an email can be beneficial in several ways. Below are the primary reasons why using PS can enhance your emails:
- Increases Conversion Rate: Including an offer or a subtle call-to-action in the PS can significantly increase conversion rates. Since the PS often catches the reader’s eye at the end, it’s a great place to encourage them to take the next step, whether that’s making a purchase, signing up, or clicking a link.
- Brings Personalization: Adding a personal note or message in the PS helps build a closer connection with the recipient. It gives your email a conversational feel, making it more relatable and human.
- Intrigues the Reader: The PS section naturally draws attention because it feels like a bonus. Readers tend to notice it more since it stands out from the main body of the email. If you want to highlight a particular point, adding it to the PS ensures that it won’t go unnoticed.
When used thoughtfully, a PS in an email can be a powerful tool. Whether you’re adding a personal touch, offering a discount, or reminding the recipient of a future update, it can enhance the effectiveness of your email. While it’s not necessary for every email, knowing how to write PS in an email can give your messages an edge by making them more engaging, personable, and memorable.
Incorporating a PS can boost conversion rates, increase engagement, and add that special touch to help your emails stand out. So next time you’re composing an email, think about how a well-placed PS could bring extra value to your message.
