In the sales and marketing world, HubSpot is a big name. It is a widely used CRM platform for large and medium-sized businesses, offering robust features to help streamline client interactions. This can improve conversions.
However, most small businesses are opting for other tools. While HubSpot might be an industry juggernaut, it’s not a one-size-fits-all solution. Plus, the premium plan with all the essential features can be pricey ($1,170 per month), making it challenging to justify the extra monthly costs.
Fortunately, this guide will help explore the many affordable HubSpot alternatives for small and medium-sized businesses. Keep reading until the end, as we have reviewed some amazing email marketing tools to help convert your website visitors into loyal customers.
Let’s get started!
Understanding Your Email Marketing Needs
There are a few factors that you should consider when choosing between the different email marketing tools, and these include the following:
Your Goals
Are you looking for a HubSpot alternative for lead generation? Do you want an email marketing tool to improve your business’s customer service? Understand what you want to achieve to help you narrow down your options.
Features
Some HubSpot alternatives are great at offering inbound marketing features, while others focus on ensuring powerful social media integration.
Think about what you want from an email marketing tool and how it can help improve leads and conversions. This will allow you to find software that’s right for your business.
Budget
Consider your budget before checking out the different HubSpot alternatives. Write down the pricing of each email marketing tool and compare them to determine the platform that fits your requirements.
An important thing to remember is that some companies price their products per user while others may charge according to the features.
Best HubSpot Alternatives for Businesses in 2024
Here are the top HubSpot alternatives for businesses looking to improve their marketing game:
1. MailChimp
MailChimp is a marketing, automation, and email platform that uses real-time behavior data and artificial intelligence to convert more customers.
Key Features
While MailChimp offers many features, some of the most notable ones include audience management, content creation, reporting, and analytics.
Pros
- Easy to use
- A wide range of email templates
Cons
- Basic automation and workflows
- Limited social media functionality
Pricing
MailChimp offers a few different plans, which are as follows:
- Free
- Essentials: $13 per month (this pricing structure is for 12 months)
- Standard: $20 per month for 12 months
- Premium: $350 per month for 12 months
Read our blog on MailChimp alternatives for more options!
Ideal users: Non-profit businesses, charities, digital marketers, freelancers, and agencies
2. Klaviyo
Considered to be an intelligent email marketing and SMS platform, Klaviyo allows for superior automation, helping your company grow in a faster and more efficient manner.
Key Features
With more than 150,000 brands using this email marketing tool, Klaviyo is a reliable HubSpot alternative that offers a wide range of features, some of which are as follows:
- Drag-and-drop automation builder
- Campaigns
- Templates
- Built-in forms and popups
- Personalized benchmarks
- Integration with APIs
- Hyper-precise customer segmentation
- Automated A/B testing
- Personalized product recommendations
Pros
- A lot of features are available for free
- Beautiful email template designs
- Detailed reporting
Cons
- Free users get up to 60 days of support only
- No pipeline for visualizing deals
Pricing
There are three different plans that you can subscribe to with Klaviyo, and these are as follows:
- Free
- Email: Starting at $45 a month
- Email and SMS: Starting at $60 a month
Ideal users: E-commerce stores on Spotify, Fourthwall, WooCommerce, BigCommerce, Custom Cart, and Magento
3. Constant Contact
Constant Contact is a digital and email marketing platform with the tools to drive revenue and boost business growth. It has award-winning customer support that has the potential to increase traffic and capture leads.
Key Features
What makes Constant Contact unique is the variety of features it comes with. These include easy-to-use email editor and pre-designed templates, signup forms, surveys and polls, social media integration, reporting, and email tracking.
Pros
- User-friendly interface
- Gorgeous email templates
- Good customer support
Cons
- Limited advanced features
- More expensive than other platforms
Pricing
Here is the pricing structure for Constant Contact:
- Lite: Starting at $12 per month
- Standard: Starting at $35 per month
- Premium: Starting at $80 per month
Ideal users: Any business owner seeking basic email marketing tools
4. GetResponse
GetResponse is a Polish-based company that provides various email marketing and automation solutions. It’s a great HubSpot alternative with pre-built funnel templates, A/B testing for optimal results, and unlimited landing pages.
Key Features
Business owners can turn contacts into customers using the following GetResponse features: f
- Signup forms
- Landing pages
- Website builder
- Conversion funnel
- Web-push notifications
- Autoresponders
- Popup creator
Pros
- Advanced automation
- Webinar builder
- AI-driven recommendations
- User-friendly interface
Cons
- Limited free plan
- Deliverability issues
- Expensive
Pricing
GetResponse has four different plans that are paid annually (per 1,000 contacts), and these are as follows:
- Email marketing: $15.6 per month
- Marketing automation: $48.4 per month
- E-commerce marketing: $97.6 per month
- GetResponse max: $1,099 per month
Ideal users: Great option for e-commerce businesses and those hosting webinars
5. Active Campaign
Build meaningful connections with Active Campaign, a sales, marketing, and automation platform that suggests, personalizes, and validates campaigns. It’s easy to use and lets companies focus on the work that drives their business.
Key Features
There are several features that Active Campaign offers, some of which include the following:
- Pre-built automation recipes
- Email marketing
- Dynamic content
- Consumer segmentation
- CRM
- Landing pages
- Templates and forms
Pros
- Advanced automation
- Extensive email marketing features
- Superior reporting
- Free data migration
Cons
- Unintuitive dashboard
- Steep learning curve
- Poor customer support
Pricing
The following are the four different plans Active Campaign offers and their starting monthly price (per 1,000 contacts):
- Starter: $15
- Plus: $49
- Pro: $79
- Enterprise: $145
Ideal users: Small and medium-sized businesses, marketers, and e-commerce companies
6. Pipedrive
Pipedrive is a multi-dimensional CRM platform and an affordable HubSpot alternative. This email marketing tool helps provide support to your sales team to help close more deals.
Key Features
Here are a few features that can help increase sales, track performance, and predict revenue:
- Manage leads and deals
- Track communications
- Insights and reports
- Privacy and security
- Mobile apps and integration
- Email segmentation and marketing automation
Pros
- Easy-to-understand analytics
- Fantastic AI-based recommendations
Cons
- Only paid plans
- No generative AI
Pricing
Pipedrive has five different plans (billed annually), and here are their pricing details:
- Essential: $14 per seat per month
- Advanced: $34 per seat per month
- Professional: $49 per seat per month
- Power: $64 per seat per month
- Enterprise: $99 per seat per month
Ideal users: Small and medium-sized businesses, marketers, and e-commerce companies
7. Zoho Campaigns
Zoho Campaigns is a robust email marketing platform designed to help businesses of all sizes create, send, and track effective email campaigns. It offers a wide range of features and functionalities to streamline your email marketing efforts.
Key Features:
- Drag-and-Drop Email Builder: Easily create visually appealing email templates without any coding knowledge.
- Email Automation: Automate your email marketing workflows, such as welcome series, abandoned cart reminders, and triggered campaigns.
- A/B Testing: Test different elements of your emails to optimize performance and deliver better results.
- Contact Management: Organize and manage your contact lists, including segmentation and personalization options.
- Analytics and Reporting: Track key metrics like open rates, click-through rates, and conversions to measure campaign effectiveness.
- Integration with Zoho Suite: Seamlessly integrate with other Zoho applications, such as CRM, SalesIQ, and Social Media, for a unified marketing solution.
- SMS Marketing: Send SMS campaigns to your contacts for targeted outreach and immediate engagement.
Pros
- Comprehensive Feature Set: Offers a wide range of features, including email automation, A/B testing, and contact management.
- User-Friendly Interface: The drag-and-drop email builder and intuitive navigation make it easy to use for users of all skill levels.
- Integration with Zoho Suite: Seamlessly integrates with other Zoho applications, providing a unified marketing solution.
- Excellent Customer Support: Provides responsive and helpful customer support to assist users with their needs.
Cons
- Steeper Learning Curve: While the interface is generally user-friendly, some advanced features may require a steeper learning curve.
- Limited Customization Options: While the drag-and-drop builder offers flexibility, there may be limitations in terms of advanced customization options for highly complex email designs.
Pricing
The following are the prices (billed annually) of the different packages offered by Zoho Campaigns based on 500 contacts. Prices change as the number of contacts increases:
- Forever free plan
- Standard: $3 per month
- Professional: $4.50 per month
Ideal users: Businesses of all sizes.
Hubspot Alternatives: Comparison Table
| Company | Free plan | Starting price for paid plan | Best feature |
| MailChimp | Yes | $13 per month | Automated email campaigns and audience segmentation |
| Klaviyo | Yes | $45 per month | Design builder and automated flows |
| Constant Contact | No | $12 per month based on the number of contacts | Email marketing and social media management tools |
| GetResponse | No | $15.6 per month for 1,000 contacts | Automation and webinar builder |
| Active Campaign | No | $15 per month for 1,000 contacts | Easy-to-understand reports |
| Pipedrive | No | $14 per seat per month | AI-powered Sales Assistant and emailing tools |
| Zoho Campaigns | Yes | $3 per 500 contacts per month | Comprehensive set of features |
Choosing the Right Alternative
While this guide goes over the top seven HubSpot alternatives on the market, each offering something unique to the user, it’s crucial for business owners, marketers, and agencies to think about their email marketing goals, budget, and the tools they need to grow to help them make an informed decision.
Final Thoughts on the Best Email Marketing Tool for Businesses
Although HubSpot offers fantastic email marketing capabilities, its price can be a huge barrier for most small and medium-sized businesses. Fortunately, there are many alternatives on the market that offer basic and advanced features for less.
A key thing to remember is that email marketing tools are not a one-size-fits-all solution. You should consider experimenting with different platforms to determine which is best for your business. Also, don’t forget to read our blog on the best practices for website popups to help increase conversions.
If you want to improve your email marketing game, we’ve got just the solution for you. Create engaging email popups and build email lists with Poptin. Get started for free today!
