Popups? Whenever you hear this word, you’re probably asking yourself: “Are they helpful?” or, “Are they annoying? Should I use them for my marketing and sales or not?”
Well, I used to ask the same questions until I started to get the nice looking and creative popups with a compelling offer and amazing copy at the right time when I needed them.
For me, behavior-triggered popups that are shown at the right time are excellent. If the popup’s offer is creative, it can be a nice cherry on top for your website visitors.
Quindi, la risposta alla tua domanda è: "Sì, sono utili e possono sicuramente convertire più persone, ma solo se li usi bene".
In questo articolo vedremo::
- Things you should consider before creating an email pop up
- A bad example of email popup that can do everything except convert more people
- Six creative offers & examples to help you grow your email list
Cose da considerare prima di creare un popup:
Before creating an email popup, you should always consider the following:
- Perché mostri un popup e qual è il tuo obiettivo?
- Chi è il tuo personaggio ideale per l'acquisto?
- Where should you trigger your popup? Is it only on blogs, homepages or any other pages?
- Understanding visitor’s intent – For example, blog readers might not be ready to buy. So don’t offer them a 15% discount if they sign up. However, on your “high intent” pages such as book a demo, features, use cases, product/service pages, or any other “high intent” pages, you could offer a killer offer.,
- Understanding visitor’s behavior – Make sure that you don’t immediately show a popup as soon as the visitor lands on your website. Use different kinds of intent-related triggers such as timing, scroll, exit intent, and others.
- Your copy and offer – It makes a massive difference if your request is excellent based on the user context. Also, pay attention to how you are writing your copy. Is it compelling and intriguing to your visitors enough? Understand your visitor’s context. Is it on the top, middle, or bottom of your funnel? If it’s on the bottom, it isn’t ready to sign up for your product. Creating different popups for different visitor segments will help you to provide the proper assistance to the exemplary visitors at the right time.
What are the terrible examples of popups?
There’s nothing better than learning from others’ mistakes. So I want to share with you some of the bad popup examples I found out, as well as the reasons why they are bad. In this way, you will be able to understand what not to do.
To make it more understandable, our criteria for bad examples will be based on the following:
1 - Offerta
2 - Copywriting
3 - Grafica
4 - Contesto e tempistica
5 - Intento e comportamento del visitatore
Daremo dei punti in base a questo, in modo che diventi più chiaro. Ognuno ha 5 punti e in totale 25.
Popup # 1 - Hack di crescita
The above popup was popping up in a growth-related SaaS company’s blog.
It still does right that they’re at least targeting growth people. And this popup appeared in the exit intent.
Cosa non va bene?
- Copy is weak and does not offer differentiation to give my email address.
- Offer is also weak; I could just look at their blogs and check them out. Why should I give my email address? There’s nothing unique about this website’s offer.
- The graphics are weak because the marketer used just an existing software popup and changed the copy. There was not a lot of effort behind it.
- Context and timing: It was purely based on exit intent. I would have loved it if the exit intent had waited for me for 15-30 seconds and then showed me the popup. Current exit intent directly shows you the popup, which does not take “time” into. I would not want to give my email anyway.
- Intent & visitor behavior: The popup at least offered the content instead of asking for signup. So, good job on that.
Ecco i miei punti:
Copia: 2
Offerta: 2
Grafica: 0
Contesto: 2
Intento: 4
Punti totali: 10
Now that we talked about lousy popup. Let’s jump into creative popups.
6 Creative Offers & Examples to Help You Grow Your Email List
1 – Popup with honesty, creativity, and the human element
This is by far one of my favorite popups. It has everything that you need to subscribe to it immediately. I love this popup because it has a human element behind it. Here’s a marketing manager, Kristen LeFrance, sharing that she runs this blog and wants to flip the idea of churn and has excellent content. She’s also making me look forward to “puns and metaphors,” so it has “motivation built in it.”
Also, I love the picture with a friendly smile and great CTA. She’s not asking to “subscribe.” She is asking to join her crew on her journey.
The context was terrific because this only pops up when I scroll 90%, and it’s only shown on the blog page.
Since it’s only on the blog page and asked to improve your churn rate, I would consider subscribing to her newsletter. I love the intent there.
Il CTA è allettante per l'adesione.
Ecco i miei punti:
Ricevuto: 5
Offerta: 5
Grafica: 5
Contesto: 5
Intento: 5
Punti totali: 25
Protip. Aggiungere un piccolo elemento umano per farsi notare e suonare autentico.
2 - Il Popup della pagina dei prezzi
This popup is shown by the team Notifia on its pricing page. The pricing page is highly intent and needs to be handled with care. This page allows you to choose a plan and get a discount if you buy an “annual contract,” which is a fantastic hook.
When creating popups on the pricing page, you should entirely focus on the visitor’s needs. Don’t pay too much attention to the graphics – they can only mess up your great offer.
The copy & offer are reasonable; they show the benefit while still asking for an upgrade.
Since I am on the pricing page, it is at the right time and attached. It gets more points for context and intent.
Ecco i miei punti:
Ricevuto: 3
Offerta: 4
Grafica: 3
Contesto: 4
Intento: 4
Punti totali: 18
3 - Il Popup dell'offerta istantanea
I was browsing through Frank + Oak e-commerce website and found this popup. Usually, e-commerce wants to drive more sales, and this was great for driving traffic.
It’s attached to the page for every new user. They give you 15% off just signup for their newsletter.
Although The pop-up graphics are pretty weak, the image behind them is fantastic.
The context is terrific since I am the new user, so they just want my email to send me new product collections.
Ecco i miei punti:
Ricevuto: 3
Offerta: 4
Grafica: 2
Contesto: 4
Intento: 4
Punti totali: 17
4 - Il Popup del Corso Libero d'Uscita Intento
I’d be honest; I love copy hackers’ blogs. It offers free resources to take your copywriting skills to the next level.
Why do I love this popup? It’s based on exit intent. Although it didn’t wait for me, the copy is fantastic.
L'offerta è straordinaria. Corso gratuito con un risultato chiaro che ho intenzione di imparare. Cosa potrei volere di più?
Graphics are breathtaking – as I said, human images always work. It shows authenticity and genuineness.
The CTA is speaking my language. Again, an excellent copy.
Ecco i miei punti:
Ricevuto: 5
Offerta: 5
Grafica: 4,5
Contesto: 3
Intento: 4
Punti totali: 21.5
What could get better? If the exit intent could wait for the first 10-15 seconds. If the user bounces after 2 seconds, you probably won’t save them anyway.
5 - I Popup interattivi gamificati
The digital marketing guru Neil Patel uses this popup on his website. It’s breathtaking. Interactive and playful for the visitors at the same time. (although the popup is annoying if I keep visiting from different IPs – don’t copy his all strategies as a marketer).
Se vincono, forse anche meglio.
A parte la parte interattiva, penso che la copia potrebbe migliorare.
It does work. I also gave my email address at the end.
The graphics are astonishing as well.
The offers are amazing. If someone wins, he might get his full SEO audit or team call for free.
What I didn’t love was that it immediately popups, and I think you should not immediately show the popups, rather wait for the user to experience the site first. In short, it disrupts a user’s experience and gets low points in context & intent.
Ecco i miei punti:
Ricevuto: 3
Offerta: 5
Grafica: 4,5
Contesto:2
Intento: 1
Punti totali: 15.5
6 - Il Popup del Quiz Interattivo
The interactive quiz popups usually give you some helpful content and add value; in return, you collect the emails.
I love this quiz popup because it’s integrated inside the blog about the free trial vs. freemium pricing model. So, the context is rightly set.
It’s not graphically pleasing, but the copy forces you to find out what’s a good solution for you.
La grafica è valorizzata grazie alla testimonianza e che, ancora una volta, aumenta la fiducia.
Ecco i miei punti:
Ricevuto: 4
Offerta: 5
Grafica: 4
Contesto: 4
Intento: 5
Punti totali: 22
Protip: Usatelo sulla homepage del vostro sito web a piè di pagina per aumentare l'impegno.
I hope the above creative popups help you to grow your email list.
Chiavi da asporto
Here are the key takeaways from this article. They are your go-to’s if you want to grow your email list and convert more people.
- Popups should be behavior and context-triggered and shown at the right time.
- Utilizzare immagini umane per aumentare la fiducia.
- Utilizzare contenuti interattivi per aumentare il coinvolgimento dei visitatori del sito web.
- Focus on the copywriting and offer. Make your offer truly valuable so that visitors can get the value in exchange for his/her email address.
- Provate a fare dei pop-up visivamente piacevoli.
Allora, quale implementerai per far crescere la tua lista di email?
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