Tag Archives: ecommerce

One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…

Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…

Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…

In such a competitive business environment, every single lead generated is essential. You can’t afford to lose a potential customer because your team members lack the primary lead nurturing skills to close the deal. This is why it is essential to always have…

Logistics is a critical part of the supply chain management process and is proliferating.  According to an Allied Market Research report, the logistics market was valued at $7,641 billion in 2017 and is forecasted to surpass $12,000 billion by 2027, with a growth…

You need to convert potential customers on your site, so what do you do? You take advantage of how the human brain and its attention span work. If an attractive proposition pops up while you’re doing something, your eyes will be drawn to…

E-commerce is expected to rise to $5.9 trillion in 2023, with a whopping growth rate of 265% from $1.5 trillion in 2015. Crazy, right? This unyielding growth of eCommerce makes us all the more fascinated by how our tools and technology can somehow…

Whichever industry you’re in, you must provide your sales team with qualified leads at the top of the funnel. Making an optimized onsite experience using B2B pop ups that gather leads, encourages customers to make a purchase, and ultimately expand your brand is…

It’s almost that time of the year again when everyone looks forward to the New Year. Besides reflecting on how the previous year has gone, this is a time of grand celebration for many people.  If you run a business, you know that…

Rising above the overwhelming sea of content is pretty hard, considering also the ever-changing consumer behavior. If you’re in the eCommerce industry, you always need to double time, as visitors tend to hop from one place to another until they find the best…