
What Are Transactional Emails Used For?
As we’ve mentioned before, transactional emails get sent out to provide users with information about finishing a process. Order confirmations, newsletter subscriptions, password recovery emails, etc., are all widely used transactional email marketing templates. These emails get sent out instantly via a transactional email service’s automation tools. That’s because the speed of delivery is essential. It’s important to distinguish transactional emails from regular email marketing campaigns because they’re triggered by a user’s actions, not by your campaign. And here’s something interesting: since they are much more related to your customers’ needs, they get opened more often.Can You Do Without Transactional Emails?
Transactional emails are to help your customers complete their orders. They are convenient and make your business look more trustworthy. Think about it this way: if a customer wouldn’t receive a confirmation email about their latest purchase, they would most probably think they’ve been scammed. And there’s no point in damaging your reputation by letting your clients think (even if for a short time) that your business is not legit.