It’s almost that time of the year again when everyone looks forward to the New Year. Besides reflecting on how the previous year has gone, this is a time of grand celebration for many people.  If you run a business, you know that…

I once dismissed a service after seeing its price. Then I started searching for alternatives. Two hours later, I was subscribing to the same service after they sent me an email offering a 50% discount. That’s the power of effective email marketing. Email…

While creating popups is easy, keeping our ideas flowing is quite draining. As a result, we sometimes lose our creative juices. That’s why we rely on popup ideas we can find online to help us with our subsequent campaigns.  To power up your creativity and…

The global software as a service (SaaS) industry in 2022 is rapidly growing at an average rate of 18% year-on-year with an estimated market value of $172 billion.  Thus, to survive and thrive, you need to have a solid approach and methodology for…

Creating popups requires careful planning in terms of design and implementation, as its influence on your business is significant. Did you know that these simple popup windows have the potential to double your conversion rates, providing you with a plethora of advantages? Pop ups also have the…

When Target created BayEngage in 2016, the company’s only goal was to address the issues that current email marketers face while also providing a user-friendly and responsive email automation solution at a reasonable price. Since then, BayEngage has helped over 4000 online merchants…

Every business should have a website; that’s just a given. However, what you do with it is also essential. Most people have specific website forms and tools like JotForm that they use for conversions and to grab information from visitors. That way, you…

Video conferencing refers to the application of technology in which people can sense they are in the presence of others while staying in diverse geographic locations. It helps teams perceive their colleagues and office as if they were right there. Video conferencing is…

Every business around long enough knows how vital Black Friday and Cyber Monday are for sales. This goes for both retailers online and offline. With the growth of e-commerce, we’ve witnessed a significant increase in sales on both days. For example, in 2019,…

There are enormous digital marketing techniques. However, each of them does not work for your business. The new economic and digital norms have not been easy to adapt to in the restaurant industry. While you continue to try innovative marketing techniques, now is…