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Shopify stores can be incredibly lucrative when leveraged right. Of course, getting potential customers to convert is half the battle you will face. One of the more proven strategies is the use of popups. In this sense, it doesn’t mean the typical adware…

WordPress is super comfortable and SEO-friendly to use. No wonder so many website creators choose it for business and sales: Understanding the importance of proper optimization for higher rankings, traffic, and conversion, they want to organize content in the best way possible. Two…

Pop ups have become a game-changing tool for businesses across all industries. This is because they offer a great way to get people’s attention in today’s busy world. With so many eye-catching designs and templates to choose from, a popup can easily be…

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

The holidays are often the busiest times for most businesses, so it’s no wonder you want to take advantage of the opportunities to find more customers. Unfortunately, with more active customers, there’s more competition, so you must find new ways to take your…

Content marketing is the process of creating original, high-quality content aimed at a particular target group. The content must appeal to this group’s interests and address their pain points. That helps to sell a product, service, and brand by providing valuable information that…

Writing effective call-to-action phrases is vital to the success of any marketing campaign. The call-to-action (CTA) is a phrase used to capture a visitor’s attention and motivate them to act by clicking on a specific button or buying an item. A good CTA…

5.No matter what kind of business you have, you definitely need good tools to make everything work smoothly and efficiently. We know that you have probably read a bunch of different information on how marketing and SEO are of great importance and how…

Rather than targeting the whole market, influencer marketing leverages the influence of key individuals over potential buyers. People’s trust in brand advertisements is low; but influencer marketing content is known to build trust and credibility, offer broad content reach, and generate more leads.…

Personalized marketing has come a long way from just popping your prospective’s name in the email header.  You’re in exactly the right place if you want to level up your marketing game to include personalized marketing campaigns. You’re also not alone. 41 percent…